Why Pig Man, as an animated character, has become so popular in China, the reasons for its popularity can be analyzed from many angles. First of all, Pig Man, with his deeply rooted image, can arouse excitement regardless of age. Its round shape and blue cloak represent justice and warmth, and the belief it conveys is the positive energy pursued by contemporary people, allowing people to see hope and strength.
Secondly, Pigman’s sense of justice is uniquely charming. Although the power is not strong, it always insists on saving lives and protecting the environment. This trait of ordinary heroes makes people find a resonance and feel the power of justice during the viewing process. Jiangsu Dingyi, the production team behind Pig Man, has improved the audience's viewing experience with its superb animation technology and high-quality production standards, making the story of Pig Man more attractive.
Furthermore, Pigman’s market-oriented operation strategy also contributed a lot. By developing peripheral products and organizing various activities, such as the hot sales of dolls, stationery and toys, it has successfully extended the brand image to real life and consolidated its position that cannot be ignored in the market. This shows that digital, commercial and social operating models have played a key role in the success of Pigman.
In general, Pig Man is popular because it cleverly combines emotional resonance, deeply rooted stories and effective marketing strategies. However, to maintain long-term popularity, Pigman needs to continue to innovate and explore to maintain its unique charm and develop more diversified marketization methods, which is the key to its continued development in the future.