Introduction: Recently, Chengdu Xiao Tiantian became popular on the Internet. She became an Internet celebrity overnight and gained more than three million followers in one day. So what’s going on with the Chengdu ladies? Why did the Chengdu ladies suddenly become popular? Is it a hype? Take a look below. What’s going on with Chengdu Xiao Tiantian

Xiao Tiantian is a cute neighborhood girl on Douyin. In an interview video with the most popular neighborhood in Chengdu, this young lady’s answer moved many netizens. The question is as follows:

How much salary do you think a man can make to support you per month?

Answer: Just take me to dinner

It is this simple and true answer that makes many people Netizens were impressed by her, and then many people were looking for her Douyin account, and many people took the opportunity to register some fake ones.

Her real nickname is "Your Little Sweetie", and her fans are still increasing crazily.

Although there are only a few videos, it cannot dampen the enthusiasm of netizens. Maybe many people really go to Chunxi Road in Chengdu to find this young lady. Why is Chengdu Xiao Tiantian suddenly popular? Is it a hype?

“Chengdu internet celebrity lady”

“How much salary do you think a man can earn in a month to support you?”

On the afternoon of August 28, a 14-second short video posted by "Chengdu's Most Neighborhood" suddenly became popular on Douyin .

The content of this video is very simple. Holding the "Best Neighbor in Chengdu", I had the above conversation with a long-haired girl. After the girl finished answering, she showed a sweet and slightly shy smile.

Originally, the personal account of the girl in the video was not revealed in the video, but a user @your小天天 in the comment area allowed the majority of users to find the "real person" and come forward one after another. Go to her profile and add a follow.

In the comment area, many users said that "there are not many girls like this anymore, and you should cherish them when you find them" and "life is too hard and we need this piece of candy"... Therefore, " "Your Little Tiantian" became "the best girlfriend in Chengdu" and even topped the Douyin hot search list.

Not only that, after "Your Little Sweet" became popular, many Douyin netizens posted leave requests, air tickets, bus tickets, etc., saying that they would go to Chengdu to find this young lady and invite her Have a meal.

And because so many people went there, the term "Chengdu Finals" was even derived. For a while, Douyin was filled with smoke.

When Changmei was browsing popular videos on Douyin, she came across at least five or six videos related to "Brief Sweet" in just ten minutes.

Some people said they brought nine credit cards, some took pictures of Chengdu street signs, and some took a boat. It can be said that "the lady's words made the whole Douyin sea, land and air mobilize."

In this craze, "Your Little Sweet" gained 1 million followers in 10 hours and more than 3 million followers in less than a day, becoming a million-level Douyin star. people.

Changmei noticed that after becoming popular, Xiao Tiantian posted a picture on Douyin. The content was that she did not have any external WeChat account and only had this Douyin account, and stated that she had opened a WeChat account. Weibo account to guide everyone to follow her Weibo.

This is a brand new Weibo account. Currently, there is only one Weibo post she posted on the evening of the 28th. The content is a *** between her and her friends, and the text "Come to Weibo" First day ~ let’s grow together” and also @ the friend in the picture. The girl discovered that Xiao Tiantian’s friend’s certified identity was “former Bee Girls Team Hive Trainee”.

As of press time, Xiao Tiantian’s Weibo fans have exceeded 100,000. However, Changmei discovered from her fan list that many accounts had only one or two fans, no users or nicknames, and were suspected of being zombie fans.

Many users have also analyzed why Xiao Tiantian became popular. "Not materialistic, simple and sincere", "sweet smile" and "heartwarming" have become her popular keywords.

But is Xiao Tiantian’s popularity accidental or intentional? Some insiders asked the original author of the video, "Chengdu Neighborhood", whether Xiao Tiantian was the celebrity they signed, but he denied it.

Since "Chengdu's Neighborhood" is not the driving force behind the scenes, is Xiao Tiantian's popularity really due to luck? As the spread further expanded, "the same style as yours" even appeared on Taobao. Many people in the industry firmly believed: "It must be a team hype."

Is there a team behind it? plan?

"What kind of big-name advertisements, elevator advertisements, elevator doors, various billboards, clothing image printing, various co-productions, multiple account postings, various street interviews, painting, handicrafts, writing letters, resignation letters . Leave application letter, beauty comparison, mother said she should look for a wife like this, picture ppt, otaku said he wanted to marry her, his school said he was studying in a certain school, his class teacher, male classmates, etc. all came out... ...."

After Xiao Tiantian became popular, Dada, the head of operations of an MCN organization, summarized the subsequent content surrounding her.

Among them, there are those who bought tickets and drove private planes to Chengdu, and there are also those who came from foreign countries and traveled thousands of miles to "snatch a bride." The video at the beginning was still very fresh, but after watching more I am also very tired.

From the perspective of the girls present, some of these users may really want to find this young lady, but many of them just want to gain popularity and follow the crowd. Changmei noticed that many users received hundreds of thousands of likes just because they posted such videos.

The original idea of ??"go to Chengdu to find this young lady" may also be the team's operation method, which is the so-called "secondary communication", which keeps the topic high.

Not only that, Xiao Tiantian’s behavior of quickly opening a Weibo account after becoming popular is also worth exploring. She was obviously prepared. If you don't know that you can become popular, most people will not react so quickly after becoming popular.

Moreover, the girl she @ on Weibo is named "Li Jiajie". She was once a hive trainee of the Bee Girls team and currently has more than 300,000 fans on Weibo.

After she retweeted Xiao Tiantian’s Weibo, many netizens questioned her in the comment area for “getting so popular” and “relying on goddesses for hype”. In anger, she posted another A Weibo post read: "I don't."

Since Xiao Tiantian is good friends with her, did she use the resources and team behind Li Jiajie to promote it? Otherwise, why did Xiao Tiantian post a photo of them as soon as she opened Weibo?

Just before the publication of the article, an insider revealed to the reporter that the starting price of the offline commercial performance of "Your Little Sweet" is 500,000, which beats Daigula K, and is firmly behind it. There is a saying of team operation.

Not only that, Xiao Tiantian was also named by various official accounts.

After becoming popular, Xiao Tiantian's school "Sichuan Southwest Airlines Vocational College" also came out and said that Xiao Tiantian was a student of their flight attendant department, and humorously said: "Nothing wrong, Hong The young lady from Chengdu who posted on Douyin is from our Daxi Airlines. As soon as ***, the little brother was already on his way to our college. Please be polite and don’t rush..."

In addition, major mainstream media outlets such as Global Network also posted this video on Douyin, and Chengdu’s official media also forwarded it.

In this regard, Dada analyzed: "It is estimated that *** also want to use this incident to increase the city's popularity. The local *** still attaches great importance to tourism development. It just happened that such an incident came out , it’s good to make good use of it to promote the development of urban tourism.”

Maybe there will be more videos about Chengdu’s scenic spots tomorrow, with the words “Miss, I’m here, where are you?” "The text is a good way to promote the city's attractions.

A guide to becoming an Internet celebrity overnight

It can be found that Britney’s popularity routine is not new, and is very similar to Daigula K, Wen Wan, etc.

Daigula K became famous for her dancing and healing smile. Her smile is also called "TikTok's most beautiful smile". The simple and sweet smile attracts most of the users' attention, giving people a long-lost warmth and beauty in their tired daily life. It makes their hearts beat instantly, and their dancing skills are secondary.

After it became popular, many users also posted Daigula K’s video, saying, “When I see the girl’s smile, I feel like I’m in love. I have to watch it 10 times a day and can’t stop.”

The magical video of Daigula K received 5.45 million likes and was retweeted 500,000 times. The dance animation became an exclusive screensaver wallpaper that otakus rushed to download. The personal account soared by 5 million in 10 days.

Of course, the team behind Daigula K single-handedly created the "Office Ono" Onion video, and its strength is certainly not something to mention.

Nie Yangde, the co-founder of Onion Group, once said in an interview that this is the labeling, personification and socialization of accounts emphasized by Douyin’s UGC attributes, making an account look more like a real existence people. He also emphasized that the person should have "shortcomings" that can be ridiculed but not fatal, making the character more "cute".

After Daegula K, Li Ge, Modern Brothers and others also became famous with a video. Among them, Modern Brothers has firmly occupied the popular spot on Douyin for a long time, and many fans spontaneously went to him Looking for him in other cities also formed a secondary spread.

Such phenomenon-level Douyin Internet celebrities are hard to come by, but the girls believe that they have two unique qualities:

The first is " The creation of "personality". They all have very distinctive characteristics that can capture the pain points of users. For example, Daigula K is the "smile", Li Ge is the "contrast between the smoky voice and the sweet appearance", and Modern Brothers is "the appearance of a little milk dog, with a small The voice of a wolfdog";

The second is the in-depth operation after becoming popular. This can also be understood as "secondary communication", that is, after there are signs of popularity, we will hype related topics, strengthen the personality, continue to guide the topic, and allow users to spontaneously generate more related content.

"We all understand the logic, and we can see that it is a team hype, and the cost of such hype is not very low. But it is our turn to plan, and it is the Lifetime series.

"After Xiao Tiantian became popular, a senior practitioner engaged in the production of short video columns said this.

Changmei believes that creating a hit is not enough, especially the current algorithm recommendation machine of Douyin It has gradually been criticized, and it is annoying to keep recommending whatever content is popular.

But perhaps what is thought-provoking is, among the content that swipes the screen, what is really valuable?

As long as the girls have milk tea, can they be popular?