1. 1 promoted the innovation of trade mode.

The wide application of e-commerce technology in the field of international trade has promoted the innovation of trade methods. In e-commerce, EDI technology is used to replace paper documents, and business transactions between enterprises are transmitted electronically through network systems. EDI system integrates order, delivery, customs declaration, commodity inspection and bank settlement, which greatly improves the efficiency of the whole trade process. For example, for manufacturing enterprises, the whole trade processing process can be automated by using EDI system. The computer information system of the enterprise will automatically check whether the received standardized EDI orders meet the requirements, automatically notify the internal management system of the enterprise to arrange production, and even complete the application for import and export licenses, notify the bank, issue EDI invoices to the ordering party, and apply for insurance policies from the insurance company.

1.2 Diversification of international trade subjects

E-commerce facilitates information exchange, reduces the transaction cost of foreign trade, and makes it possible for small and medium-sized enterprises to develop international trade. Compared with large enterprises, small and medium-sized enterprises do not have the cost advantage of mass production, but have flexible organizational structure and rapid internal information transmission, which can respond to customer requirements in time, produce personalized products and meet customer needs. Therefore, when e-commerce fully reduces transaction costs, small and medium-sized enterprises can gain an advantage in international trade competition with large international enterprises.

1.3 Diversification of marketing methods

In the e-commerce environment, enterprises can conduct product marketing on the Internet. E-commerce shortens the transmission distance of products between producers and consumers, and makes direct transactions between producers and consumers possible. Therefore, in the e-commerce environment, enterprises can obtain customers' needs through information network, carry out virtual promotion, research and improvement on new products, and carry out product innovation faster. Especially in the process of promoting new products, customers can give feedback to enterprises at any time, which is helpful for suppliers to meet customers' individual needs in time.

1.4 Challenge international trade policies and laws.

The development of e-commerce faces many problems in trade policy and law. Including the security of e-commerce, taxation, developing countries and so on. The current WTO Agreement on Trade in Goods and Services does not regulate the unique characteristics of e-commerce, nor does it have a unified international law to restrain cyber crimes, and China's domestic legislation is not perfect. When e-commerce is widely used, the connectivity of the Internet makes data easy to be mastered by other countries, and even poses a challenge to national economic security.

The change of contract form in e-commerce has a great influence on the international trade contract law. The concept of writing, the determination of signature, the time and place when the contract takes effect, etc. stipulated in the traditional contract law can not be applied to the transaction requirements of e-commerce.

2. The application status of e-commerce in international trade

Our government vigorously promotes e-commerce, and the Ministry of Commerce establishes Canton Fair through China e-commerce network to provide e-commerce services. Driven by the government, foreign trade enterprises actively develop e-commerce. According to the data of the 3rd China Electronic Payment Forum in 2007, the scale of e-commerce payment market in China was 900 million yuan in 5438+0 in 2006, but it reached1600 million in 2005, 33 billion in 2006 and over 60 billion in 2007. Although e-commerce in China has developed rapidly in recent years, it has become the mainstream of international trade development. But there are also some problems that cannot be ignored.

2. 1 network security issues

E-commerce is data transmission, exchange and processing through the network. Network is an open information platform, an undefended system, and does not have the security required by international trade. A large number of commercial information is transmitted online, and funds are distributed and flowed online, which requires the trading platform to have a high safety factor. However, the security of e-commerce can not be guaranteed both internationally and domestically.

2.2 Problems in legal protection

There is no standard legal document on e-commerce in the world. Legislation seriously lags behind the development of e-commerce, which increases the legal risk of the transaction subject. Although the government of China vigorously promotes the development of e-commerce, it currently adopts the management mode of departmental separation, and there is no authoritative law to solve transaction disputes. Electronic documents used by both parties in electronic transactions, including seals and signatures. The authenticity and validity of electronic seals and signatures used in transactions and contracts need to be further clarified by law.

2.3 lack of e-commerce talent

The shortage of talents has become a major problem in the development of foreign trade enterprises. Engaging in e-commerce requires talents who are proficient in computer, economy, finance and law. At present, this kind of compound talents is very scarce.

2.4 tax issues in the transaction

There is no fixed place for e-commerce transactions, and it is difficult for the state to control taxes. E-commerce breaks the limitation of space, and people engage in transnational trade activities through the Internet, which makes it more difficult for tax authorities to obtain tax evidence and easily leads to tax conflicts between countries. In addition, in e-commerce, the identity of foreign export destinations is not easy to determine, and suppliers are more likely to forge evidence of supplying goods abroad to defraud export tax rebates.

3. Suggestions on promoting the development of e-commerce in international trade

3. 1 Normative e-commerce related laws

Only by establishing laws to regulate e-commerce, regulating the rights and obligations of all parties through laws and protecting the interests of all parties involved in e-commerce can e-commerce be promoted smoothly.

On the one hand, the state should formulate new laws and regulations in time, strengthen the construction of credit system, strengthen tax supervision, and bring e-commerce into the legal track around issues such as e-commerce security, contract certification system, financial settlement, intellectual property protection, and transaction rights protection.

On the other hand, our government should establish e-commerce agreements with other countries through international coordination. Participating in international trade dialogue not only directly affects the formulation of new trade rules under e-commerce, thus determining the distribution of benefits between different countries and regions, but also strengthens trade exchanges with other countries and improves the international compatibility of e-commerce in China.

3.2 Strengthen the construction of e-commerce facilities

Strengthening the construction of e-commerce facilities can provide a solid material foundation and security guarantee for the development of e-commerce. To promote the rapid development of e-commerce, we must increase investment in network infrastructure construction and provide good e-commerce infrastructure. First of all, accelerate the construction of urban broadband network, intelligent service network and multimedia communication network in China, and accelerate the process of "three networks in one". Second, improve the informatization level of foreign trade enterprises. Foreign trade enterprises must carry out e-commerce under the premise of high informatization. To speed up the development of e-commerce in China, we must improve the informatization construction of foreign trade enterprises. Third, strengthen the construction of network security. In e-commerce, all participants confirm their identities through the internet, and only after the identity authentication of both parties is correct can they conduct trading activities. To strengthen the construction of e-commerce facilities is to build a network system that can ensure the complete, comprehensive and rapid transmission of information through technical development.

3.3 Strengthen the cultivation of e-commerce talents

The key to the application of e-commerce technology lies in talents, and having professional talents is the guarantee for the rapid development of e-commerce. China should use various channels to introduce and cultivate compound talents who are proficient in computer computing and international trade. Strengthen the teaching of e-commerce specialty in higher education. In addition, amateur schools, online education, private universities and other channels should be brought into play to strengthen personnel training.

In a word, e-commerce plays an increasingly important role in international trade. Correctly analyzing the role of e-commerce in international trade and grasping its development trend will greatly promote the healthy, stable and sustainable development of China's foreign trade. (Source: China Foreign Trade Magazine: China E-commerce Research Center)

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