A self-media public account needs to have a unique personality and recognition, and it should be based on the media you are in (today's headlines, Netease, Sohu, Baijia ...)
You need to tell readers what you do in WeChat official account;
extract one or two highlights and put them inside;
don't have uncommon words, but make it easy to search.
Self-media (mbth), also known as "citizen media" or "personal media", refers to a new media that is privatized, popularized and autonomous, and delivers normative and non-normative information to an unspecified majority or a specific individual by modern and electronic means.
how to write QQ's media introduction from the media platform
Introduction is a simple sentence
Explain what your media number is
In order to prevent account review
The marketing nature must not be too strong. How to write Penguin's media introduction
Positioning
The fields that male users like to pay attention to are: military, sports, life and society (reminder: military is best not done) 2 Women. Think clearly about the user groups you want to cover, and combine your interests to make corresponding choices. There are many tutorials on the Internet, but many of them are out of date. If you are new to the media or already want to improve your professional ability, you can come to this penguin dress, with two in front, two in the middle, two in eight, and four in the back, which is complete. Oh, you can learn experience here and get answers from someone, so you can grow faster. I look forward to your joining!
Objective
Field selection of drainage direction:
Babies can be attracted by breeding, fashion, food, pets and health fields; Attracting college students can choose constellation, fashion, education, workplace and campus fields;
let's extend ourselves to other people!
field selection for earning platform advertising fees: entertainment and curiosity sports
The specific unit price is determined according to the selected platform and account weight.
Novice friends, it is suggested to choose the platform: interesting headlines
Secondly, we should pay attention to the weight problem, which is influenced by many factors. The recommendation engine of the platform will locate your domain direction according to your profile, nickname, etc. On platforms such as Big Fish and Penguin, if your nickname and profile are inconsistent, the review engine will refuse to pass. So I suggest you try to unify these factors. How to fill in Sohu's account introduction from the media platform?
Hello, your question needs to be divided into different situations:
If you apply for tourism, you can introduce some places of interest, such as eight wonders of the world and pyramids, or recommend some tourist places in China.
If you apply for entertainment, you can post some entertainment news you know.
If you apply for music, Then you can recommend your favorite singers and songs, and explain the reasons.
If you are applying for literature, you can recommend some books or literary works. What is the self-media and what is introduced in WeChat official account Ant-eating Network Technology?
I've been playing media for 1 year, and I didn't know anything from the beginning. Now I can open more numbers and the income is very stable. Now I have quit my job and am going to find someone to set up a small studio and a small team. If you want to play from the media, please trust me privately!
Recently, many people are talking about the term "self-media", with different opinions, ideas and theories. The explanation of self-media in Baidu Encyclopedia is also scattered, and many people in the industry also write their own views on self-media. Some people say that since the media, everyone has a microphone, everyone is a reporter and everyone is a news disseminator. Some people say that the media is a form of expression with clear emotions, flesh and blood, and a fan base, and it is a narrow door; Some people say that the media should be built by small groups or individuals with strong personal characteristics and styles; Some people say that self-media is a false proposition, just a noun attached by others.
in a word, the public is right and the old woman is right. The author has always felt that self-media is actually a form of expression of verbs plus nouns plus adjectives. Therefore, the author wants to say that from the media, not from the media, it should be the media! From the media-my own media, I say what I want to say loudly to the outside world, not influenced by others, but influenced by other people's comments; Not influenced by the media, but influenced by media people; Free media that is free, free, fair and just, free and unique, hits the nail on the head, and can cause * * *.
from the media-what kind of media do you become?
self-media is also called self-marketing media. When it comes to self-marketing, no one can match Jiang Ziya. Jiang Ziya was originally a pig slayer, but in the end he became the prime minister under one person and above ten thousand people. How does he market himself? How does his media do it? Jiang Ziya was originally a pig slayer, and spent half his life in the vegetable market. Later, he disliked killing pigs because he was tired and dirty, so he turned to be a fortune teller. He was very accurate in fortune telling because he was mixed in the vegetable market. Because there was no news dissemination at that time, the vegetable market was the birthplace of news dissemination. Moreover, Jiang Ziya is good at collecting resources and listening to every household's voice, so he spent half his life to accumulate this information, and finally after his fine processing, so his fortune-telling is so accurate. This is how Jiang Ziya began his "self-media" communication. He knows that personal brand is very important, especially for the media.
Jiang Ziya is bent on being a strategist, and he is also a teacher of emperors. Jiang Ziya is ambitious. He is skillful in using skills. He knows that Zhou Wenwang has the heart of rebellion, and he also understands the current situation. He knows that Zhou Wenwang will help him achieve great things. For this reason, Jiang Ziya brewed the story of Jiang Taigong fishing, who was well known by later generations. In fact, Jiang Ziya had planned it well in the early morning, and Jiang Ziya was good at speculating himself, paving the way for himself from the beginning of fortune telling, so Jiang Ziya succeeded.
Jiang Ziya's story tells us that the same is true of self-media, which needs personal brand and proper hype. Although self-media is divorced from traditional media, it can never be separated from the relationship between people. Where there are people, there are rivers and lakes, and rivers and lakes themselves cannot be separated from brands and hype. Before considering becoming a self-media person, we must first decide what kind of self-media and brand to become. Brew everything and seize the opportunity. Only from the media can we become a "local media". Since the media-what kind of media? Let's talk about the current self-media form. In the era of the Internet, everyone has become a media, everyone can speak, everyone is shouting, and the Internet has brought people closer together, and at the same time, information has been quantified.
so there are three kinds of self-media at present.
1. Weibo: The rise of Weibo, a popular media, has enabled many people to speak their minds. This is a change, a change of strength. Weibo is a form of self-media and popular self-media. Everyone can say, everyone can see. You tell me, I judge, he tells me, and you pass it on. This is an open media. However, not everyone can see this popular media. Because of the fragmentation of Weibo and the fluidity of time, people who play Weibo should also have their own brand. Not everyone can afford to play Weibo's self-media. From another perspective, you have to be as understanding as Du Zijian to play Weibo, and
know how to market and package yourself. Or know how to hype like @ Leave a few hands. Weibo is just like the sales promotion we see in the street. A person or a group of people are shouting there. People who can see how my products are and how much they are given at a discount can naturally see them, but buying or not buying them is another matter. The same is true from the media. When you make a sound, it is not up to you to decide who will spread it or who will follow it. Weibo is not a place where everyone can play, but Weibo is a place where everyone can play. This media is in your hands.
second, wechat: why do self-employed media say that wechat is self-employed? Because the blogger has the final say, even if the user interacts, it is just a secret between you two. The old thief Qinglong said that WeChat was a semi-finished product from the media. Indeed, WeChat is not mature enough, far less mature and stable than Weibo. Wechat is a self-employed self-media, and you make a voice. Who will judge whether this voice is good or bad? Nowadays, many WeChat public platforms are independent. They are like a lonely child. Some people breast-feed him, but no one comforts him. What a pitiful situation this is. Just as the old thief Qinglong said: WeChat is a communication tool, and the public platform is a CRM system by nature, but its interactivity is very poor for self-media. There is no comment and statement function on the article page generated by using WeChat editor, and forwarding is deeply hidden. Users are basically reading, so they can't participate in discussions and rarely share, not to mention the communication between users. Playing self-media on WeChat means returning to WEB1. overnight.
I said wechat is a self-employed person, with no protection and no support. It's like wandering in a strange city, without support, you will be caught off guard and even fall down when you encounter difficulties. Recently, Mou Changqing wrote an article to reveal the process of blocking a large number of grassroots WeChat, from which we can understand how weak WeChat is from the media. If people want to seal you, they will seal you. Do you still have a chance to appeal? Can you sue it? Impossible, so WeChat is a self-employed form from the media. In order to develop, in addition to ability, it also needs the right time, place and people.
third, blog: ideological media in my eyes, only blog is the self-media that can best show strength and thoughts. It is not easy to write an article, and it is even more difficult to persist in writing for a long time. Moreover, every article incorporates one's own thoughts and opinions. For this reason, self-media in blogs is quite difficult to do. Lu Songsong and Cheng Lingfeng's Cloud Technology have done a good job in blogging. They insist on writing articles every day, producing high-quality, thoughtful and unique articles, and they should also be integrated into the public's eyes. A good article can attract many people's attention, and a good article can make your opinions affect more people. A blog is not only a kind of self-media, but also a kind of "ambition media" full of ideas. Many friends around me are playing blogs, and they are also very interested in self-media, but from their blog point of view, there is too much deviation from "local media".
in addition to applying the so-called marketing or marketing, there is nothing but getting traffic and benefits from it. This form of blog media has already become a disaster. Many people think that it is easy to make a blog. Of course, it is really easy to make a blog, but it is very difficult to do it well. Therefore, there are very few blog-centered self-media, which is not something that ordinary people can do, but something that elites can do. "Self-media" is the release of elite influence. It is very suitable to put this sentence in the blog from the media. Pan Yuefei said that media is a narrow door, and I quite agree with this statement. Since the media needs to know a field very well, and have very unique insights. People from the media, such as Gong Wenxiang and Cheng Lingfeng, are down-to-earth and deeply researched brands in one field. Routing sweat today, exchange success tomorrow. Self-media is not self-media, but how to make self-media accounts in batches
Yes, you can use the software "Speed Click Tiger" to support it, and you can do batch publishing, entry and batch operation from the media. Moreover, the speed click tiger is a flexible and diverse graphical menu, which is very convenient to use. Which platform is better from the media? Introduction to the necessary platform for beginners from the media
The most popular media is definitely the WeChat public platform, followed by Today's Headlines, Sohu Media, Baidu Baijia and uc Yun Guan. In addition, Netease and Sina have been opened since the media. The exposure of today's headlines is relatively high, and Sohu ranks high in Baidu from the media.