Sorry.
I am not from Yunnan, I just reprinted it from other places.
Six major conjectures about Yunnan Book Market
Yunnan will Taking over the baton of the first national book fair in the new century. From September 15th to 25th, the 12th National Book Fair will be held simultaneously in the beautiful places of Kunming, Dali, Xishuangbanna, Lijiang, Yuxi and other places. As the first national book fair held in a western province, Kunming Book Fair also has a series of rich book fair-related activities, such as the China Publishing and Western Development Forum, the first Yunnan Reading Festival, and a series of "cultural poverty alleviation" activities. Yunnan Province will take advantage of its geographical advantages and traditional border trade cooperation to invite publishers from neighboring countries and Hong Kong, Macao and Taiwan to participate in this book fair, which will play a positive role in expanding the external influence of the national book fair. In view of the above characteristics, this newspaper made six major guesses about this book market. It's just a guess, no need to be serious.
The host loves "cultural tourism"
As a western province, Yunnan Province worked hard to win the right to host this book fair. Its purpose is not just to gain profits from the book ordering fair, but The organizers obviously regard this book fair as an excellent opportunity to "set the stage for culture and economic performance" and strive to "promote" Yunnan's rich tourism resources in order to attract more forms of maximum returns. The slogan put forward by the Propaganda Department of the Yunnan Provincial Press and Publication Bureau, which is responsible for the planning of this book fair, is to make the book fair "run in Yunnan and popular all over the country", and its branch venues are located in famous tourist destinations such as Dali, Xishuangbanna, Lijiang, and Yuxi. This is confirmed. In addition, the organizer plans to invite neighboring countries and regions to participate, which shows that its appetite is not limited to the country. The layout of the entire exhibition area and the specific design of the Yunnan booth will reflect the theme of "cultural tourism".
Regarding social benefits specifically, the State Administration of Press and Publication requires that the success of the 12th National Book Fair should be combined with cultural poverty alleviation in ethnic minority areas in Yunnan Province. Publishers from all over the country also expressed that the exhibition layout Don’t engage in comparisons and use the money saved to support cultural construction in Yunnan. It shouldn’t be a problem to add a few more “Hope Primary Schools” in the local area.
Credibility: 100%
Comments: The drunkard’s interest is not in wine, but in the “landscape”.
Audiences gather for "foreign monks" chanting sutras
With special approval from the General Administration of Press and Publication, Kunming Book Market will officially invite neighboring countries such as Myanmar, Laos, Vietnam, Thailand, Singapore, Hong Kong and Macao , publishers from Taiwan come to participate in book fair trading activities. Therefore, it is actually an international book fair. The relatively closed environment in China will make these new foreign faces extremely attractive. Not only industry insiders want to take the opportunity to observe and communicate, but ordinary readers are also full of freshness and rushing to have a look. It is conceivable that these foreign exhibitors There will be a crowd of people in front of the booth. Of course, the booths of Myanmar, Laos and other countries may be more of a foil. The booths of Singapore, Hong Kong and Taiwan, which have a relatively developed publishing industry, are the real protagonists.
Credibility: 80%
Comments: It is best to learn the unique skills of controlling piracy.
Cui Yongyuan "shows laughter" in Kunming
In addition to his witty reactions and unique hosting style, I am afraid that the biggest impression Xiao Cui has left on the people across the country is his labeled "bad" Laughed". In order to build momentum for the new book "Nothing But That", Xiao Cui will most likely appear in Kunming to sign books and sell books to readers. Then it's okay if Xiao Cui doesn't come. If he wants to come, he has to "laugh". Why do you say this? There are three reasons: 1. Just a few short months since "Nothing But That" was officially released in July this year, its circulation has exceeded 800,000. As an author, how can I not be delighted by this? 2. “Harmony brings wealth”, the old saying is true. Also, Xiao Cui, if you want to put on a show and look cool, you have to ask the people of Yunnan first if they agree!
Credibility: 50%
Comment: What if Xiao Cui doesn’t go? So only 50% can be given.
Big names from the past have “evaporated”
Judging from the trends shown in previous book fairs, it will be difficult to see signatures from dozens of celebrities at this year’s book fair as in the past. It’s a big event for a book sale. Although celebrity book signings are still an effective promotional tool, this method is indeed somewhat cruel to authors, especially those old authors who have become a thing of the past.
Nearly ten celebrities lined up to sign autographs at the same time. Some writers had a long queue of nearly 100 meters in front of them, while others were so empty that they had to end it early. The coldness and heat really made the parties concerned. His face was a little confused. With the influence of comprehensive factors such as the change of readers' tastes and the irregular hype of publishers, literary veterans who mainly create pure literature have lost the appeal they used to have. It is inevitable that embarrassing scenes such as "no one is left in front of the door" will appear. Although publishers will still warmly invite publishers this year, I believe more veteran writers will choose to say no.
Credibility: 60%
Comments: This is a big matter, how can a scholar be polite and polite?
Large-size handbags are the "all-in-one rival"
In various types of exhibitions and order fairs, if measured solely by volume, the ones with the best "sales" may not be the ones that merchants are eager to Not just specialized products, but a wide variety of handbags. Indeed, practical and free handbags bring great convenience to people’s visit and browsing. For merchants, handbags are undoubtedly a cheap mobile advertisement, so merchants are also willing to provide people with this convenience.
As the book market has developed to this day, the original single ordering function has gradually been decomposed. As an important part of book marketing, many publishers pay more and more attention to their own image display, and the corresponding handbags The appearance design is also more and more exquisite. But perhaps more exhibition groups have not realized that in addition to working hard on the design of handbags, they should also use their brains on the size. If you pay attention, it is not difficult to find that on average, a customer will ask for 3 to 4 different types of handbags, and in the end they will only get one large-sized handbag - the small handbags have all been stuffed into the big ones. in the bag. Therefore, some savvy publishers in this book market will specially order larger-sized handbags to "eclipse their opponents".
Credibility: 100%
Review: Act quickly!
No one applauded the debut of “e-book”
What is an e-book? In short, it is a text reading terminal similar to an MP3 player, or more vividly, a handheld browser similar to "Business Communication". Its function is to download and transmit e-books or e-magazines from the Internet to facilitate people to read anytime and anywhere; its advantages are super capacity (usually can accommodate about 10 to 20 traditional printed books), rich free resources, and updateable features sex, portability, etc. In short, having it is equivalent to having a private library that can be updated in real time, and the future is promising. However, due to limitations of people's reading habits, Internet penetration, current bandwidth technology and other factors, this relatively expensive high-tech product (the average price of an MP3 player is 1,000 to 2,000 yuan) may be temporarily ignored or prohibitive.
Expanding to the entire future online publishing industry, although some experts predict that in the future, reading of traditional texts such as newspapers, periodicals, and books will gradually shrink and give way to electronic reading. Although books are the easiest to digitize, There is an inevitable connection between the book industry and the Internet. Although the Internet has no limitations of time and space, no capacity limit, easy operation, etc., due to various considerations, the traditional publishing industry, which has absolute logistics advantages, still has a wait-and-see attitude towards online publishing. It is foreseeable that although the technological content of this book market will be higher, and the intervention of Internet companies and electronic publications will be stronger, the real substantive changes are still small, and the era of online publishing has not yet arrived. At present, the so-called online publishing is more of a passive and single model of "online bookstore", hesitating in embarrassment.
But it is undeniable that the online publishing industry will eventually arrive, and the development of online book wholesale transactions is the only way out of the dead end for book subscriptions. Hopefully the situation will change at the next book fair.
It is reported that the China Publishing Association and the China Commodity Trading Market are preparing to build the country's first online publication exchange.
Credibility: 10%
Comments: It is probably impossible to expect the “e-book” to come out this year.
The current book market has entered a media era. For readers and even many professionals in the industry, in the face of the current vast number of publications, it is no longer possible to judge the quality of new books by themselves. This requires a responsible and authoritative media to stand up and share the same Creative promotion plans are combined to recommend truly good publications to readers. Objectively speaking, traditional media of this type have not yet done a very good job. This is exactly what the new "China Books, Newspapers and Periodicals Expo" is trying to do.
That’s it. Guess I’m going to lose my hair.
Text/our reporter Han Xiaodong
Background scan of previous national book fairs
Time and location of each session Area (square meters) Exhibitor units (houses) Variety (10,000) Number of visitors (10,000) Turnover (10,000 yuan)
The 1st session 1980.10.07-
1980.10.21 Beijing 108 1.3 76 570
The 2nd session
1989.10.10-
1989.10.22 Beijing 4 60 266
The 3rd session 1990.08.30 -
1990.09.12 Shanghai 6300 More than 400 4 22 524
The 4th session 1991.08.31-
1991.09.11 Guangzhou 9000 More than 500 5 55 5200
The 5th session 1992.10.11-
1992.10.21 Chengdu 12,500 more than 5.7 122 14320
The 6th session 1994.10.06-
1994.10.17 More than 13,300,800 people in Wuhan 7 110 24,000
The 7th session 1996.11.08-
1996.11.18 More than 10,500 people in Shenzhen 10 66 34,000
The 8th session 1997.08.30-
1997.09.08 More than 700 people in Changchun 12 120 50900
The 9th 1998.10.09-
1998.10.20 Xi'an 710 more than 11.5 139.5 67300
The 10th 1999.09.24-
1999.10.05 Changsha 15,878 more than 14.356 160 67635
The 11th 2000.10.12-
2000.10.16 Nanjing more than 31,500 12 250 80800
Yunnan takes the lead in publishing textbooks and squeezes out the profit bubble
Author: Huicong
Recently, the Yunnan Provincial Post Bureau obtained the overall distribution rights for the province's primary and secondary school textbooks for the second grade of primary and secondary schools in the fall of 2004, breaking the "monopoly ice" in which textbooks were distributed by the Xinhua Bookstore system in the past, and becoming the first company in the country to achieve a single distribution department for traditional textbooks. A breakthrough in qualifications.
Primary and secondary education is known as "universal consumption", and textbooks, with their huge circulation and unimaginable huge profits, are also regarded as "steak on the table" and have become a major issue for publishers and distributors. The coveted delicacy. However, due to the monopoly on publishing and distribution of primary and secondary school textbooks, they have accumulated and formed a "profiteering fortress" that is insulated from market competition. This monopoly operation mechanism in which the publishing management department designates publishing houses and Xinhua Bookstore distributes them has kept the prices of primary and secondary school textbooks high.
More than 70% of Xinhua Bookstore's sales profits come from the issuance of textbooks for primary and secondary schools. Therefore, in 2002, both the publishing industry and secondary education were included in the top ten profit-making industries in the country.
Breaking the "monopoly ice" in the publishing and distribution of textbooks and introducing a competition mechanism in the publishing and distribution of primary and secondary school textbooks is not only an urgent need to reduce the burden on education and eliminate education corruption, but also improve the competitiveness of China's publishing and distribution industry the only way. In October 2001, the General Administration of Press and Publication, the Ministry of Education, and the State Planning Commission jointly issued the "Implementation Measures for the Pilot Program of Tendering and Bidding for the Publishing of Primary and Secondary School Textbook Materials" and the "Implementation Measures for the Pilot Program of Tendering and Bidding for the Publishing of Primary and Secondary School Textbook Materials." According to the "2001 Timetable", by the spring of 2003, all provinces and cities across the country will conduct pilot bidding, and in 2004 this work will be implemented nationwide.
At the beginning of this year, the Yunnan Provincial Primary and Secondary School Textbook Tendering Leading Group, composed of the Yunnan Provincial Department of Education, the Yunnan Provincial Press and Publication Bureau, the Yunnan Provincial Department of Finance, the Yunnan Provincial Development and Reform Commission, and the Provincial Supervision Department, formed a special investigation team. , conducted an in-depth investigation into the production and circulation of textbooks for primary and secondary schools in the province. On this basis, the Experimental Implementation Measures for the Bidding for the Publication and Distribution of Primary and Secondary School Textbooks were drafted and formulated, and the reform work on the publication and distribution of primary and secondary school textbooks in Yunnan Province was launched. On April 30, the Procurement Center of the Provincial Government strictly followed the principles of fairness, openness and fairness. and standardized operation of relevant bidding procedures, issued a bidding announcement, and began to break the exclusive monopoly of Xinhua Bookstore in the distribution of traditional textbooks, raising the "first ax" to eliminate huge profits.
The announcement of this bidding activity received enthusiastic responses from publishing and distribution enterprises such as Yunnan Education Press, Yunnan People's Publishing House, Provincial Post Bureau, Provincial Xinhua Bookstore Group Co., Ltd., and Kunming Xinzhi Book City. On June 8, after expert bid evaluation and review by the Provincial Primary and Secondary School Teaching Materials Tender Leading Group, the Yunnan Provincial People's Publishing House was awarded the qualification to publish primary and secondary school textbooks this autumn in Yunnan Province, and the Provincial Xinhua Bookstore Group Co., Ltd. and the Provincial Post Bureau respectively obtained the teaching materials. Issuing qualifications.
In the winning bid results, although the "old" distribution company Provincial Xinhua Bookstore Group Company won the distribution rights for three sections, the Yunnan Provincial Post Bureau, which participated in the bidding for the first time, relied on its postal distribution network covering both urban and rural areas in the province. With the advantage of having the lowest opening price in bid section C, it finally won the total distribution rights for the second-grade junior high school textbooks in 130 counties (districts and cities) in the province in the fall of 2004, involving 31 types of textbooks and a total of 3.7856 million volumes. It has achieved a breakthrough in the single qualification of the traditional teaching material distribution department. This breakthrough in teaching material distribution qualification is the first of its kind in the country.
The relevant person in charge of the Yunnan Provincial Post Bureau, which was the first in the country's postal system to obtain the access permit for the issuance of teaching materials, said that it will take advantage of the postal business outlets in urban and rural areas, 183 website, 185 information platform and express delivery network to ensure The textbooks are issued in "one volume for each person and delivered before class", and the retail adjustment period for missing textbooks shall not exceed 10 days.
Not only has it achieved a breakthrough in distribution, but it has also achieved significant results in publishing in this tender, which has greatly reduced the cost of textbooks. Yunnan People's Publishing House, which was qualified to win the trial bidding for primary and secondary school textbooks in the fall of 2004, has been engaged in the publishing of primary and secondary school textbooks in Yunnan Province for a long time. Through careful calculation and minimizing costs, the publishing house won the bid among the four publishing houses that participated in the bid opening. Unique qualifications, reasonable quotation and delivery time made you the winning bidder. As a result, Yunnan Province has reduced the overall price of teaching materials in the trial bidding by 3.3 percentage points, based on the fact that only 7 provinces in the country implemented the mid-range price for primary and secondary school textbooks in the past. This price breakthrough makes Yunnan Province the province with the lowest average price of similar textbooks in the country.
It is understood that on the basis of summarizing the experience of this trial bidding reform of primary and secondary school textbooks, Yunnan Province will gradually expand the scope of reform trials and provide better services and more reasonable prices to the general public. Benefit. This has brought down the long-standing high teaching material prices in Yunnan and reduced the burden on parents through the market competition mechanism.
Yunnan: Leisure and entertainment novels set off a horror craze
Author: Xinhuanet
Xinhuanet, Kunming, October 16 (Reporter Chen Peng) Weird series, Traveling through the Demon Realm, Six Terror Series, Vampire Series, 773 Horror Series... The current leisure and entertainment novels are setting off a strong horror craze, which has brought a strong impact on the traditional stable book market. Experts particularly remind student readers to choose carefully.
Reporters can feel the chill brought by this terrifying whirlwind in major bookstores in Kunming. There are no less than 50 kinds of books, and sales have been good since last year, and some books are still on the best-seller list. ’s long-time favorite. These horror novels create a new reading experience: the creation of a thrilling atmosphere, the rendering of the ghost world, sudden and horrific deaths and disasters... These novels are both wonderful originals, but also crude imitations.
Ma Juli, a sociology scholar at Yunnan University, believes that the popularity of horror novels is closely related to horror TV series and movies, and has become a choice for some young people to avoid pressure: they use reading stimulation to temporarily avoid exams, further education, and employment. , the reality of unemployment; at the same time, it shows that readers’ tastes are becoming increasingly picky and refined, which is of positive significance for enriching publications and expanding reading content. But student readers should choose carefully to avoid becoming addicted. Many readers interviewed said that the current horror novels are obviously too much garbage. Publishers and authors should increase their in-depth exploration of horror books and publish excellent horror novels with more local characteristics. For example, can we create Stephen? ·A master of horror novels like King? (End)