Tools/materials
Wechat official account
computer
First of all, the difference between the topic tag of WeChat official account and the original photo album is that it is also an operation step.
1, the turntable is gone, and the article, like the album, needs originality.
2, you can add more articles;
3. An article can belong to multiple photo albums, up to 5;
4. For some self-media trumpet, the topic tag # can be used to rub large traffic. On the contrary, a large size may increase the bounce rate by adding the topic tag #. After the topic tag is published, you can see articles that can jump to other official WeChat accounts with the same tag on the mobile phone display.
The above are basically the operation steps of topic tags.
But secondly, I'd like to elaborate on the topic tag's drainage and its cooperation with the public submenu: First of all, as I said above, trumpet definitely wants to use the topic tag # to rub the traffic of tuba, but tuba doesn't necessarily want others to rub his traffic, so tuba doesn't necessarily want to use # at first. Of course, this topic tag # is not necessarily only used here. For example, recently, the video number is very popular, and you can send' # sogou Popular via WeChat chat. Therefore, this # topic tag is likely to be very close to Weibo, and people may go to places where WeChat is popular in the future. Secondly, back to the setting of the public number submenu, relatively speaking, the setting of the submenu needs multiple categories, or there are more micro-websites and matrix navigation pages. Personally, I think operators will not choose more theme labels when setting submenus, but may choose more original page templates:
0 1
Where can I find the original page template:
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As I said just now, the label 1 is mainly a list without a cover picture. 2. It is possible that after clicking the submenu, the user will continue to click more and jump directly to other official WeChat accounts. For the operator of WeChat official account, it is more desirable for users to read the articles or pages of this official account, so the personal view is the construction of public number submenu, which is best solved by page template. Whether it is a page template, a theme tag or a third-party page template, it can be bound to a submenu, as shown in the following figure:
Finally, based on the use of topic tags, let's talk about how to make the public number submenu look better, browse more, retain users and attract users' attention.
0 1
For the binding of sub-menus, the WeChat page template mentioned above is nothing more than a solution for comparing labels. Here is another solution, which is directly shown in the above figure. For example, the operator of the official government WeChat account may hope that the submenu jump will have this effect and provide services as a unit.
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If it is education, you may want to jump to this kind of similar micro-site in the submenu:
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Another example is the official account of real estate WeChat. The submenu wants the user to enter the classification of house viewing.