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Development prospect of offset printing
Because most people are not familiar with this mysterious color printing technology, there are often collotype prints mixed with ancient paintings and calligraphy in the painting and calligraphy market. Undeniably, Cologne printing has brought bad influence to the traditional painting and calligraphy circulation market.

The ring. Therefore, people have to list it as the category of calligraphy and painting appraisal. Liu Hang, executive deputy general manager of Baiyaxuan, said that it will take some time for people to accept Kolo's copy. "The origin of painting and calligraphy in China has been nearly two thousand years, and anti-counterfeiting activities have been accompanied by the development of painting and calligraphy from the beginning. Early fraud was nothing more than plagiarism. In modern times, people have more means of counterfeiting, and copying with Kolo version is one of them. Therefore, many people now think that copying calligraphy and painting must be fake when it comes to copying, so they are unwilling to accept copying. This is not only an embarrassment to Cologne's calligraphy and painting, but also an affirmation. " Although we will face such problems, there is no doubt about the significance of copying white paintings and calligraphy. It is not difficult to understand that the original paintings of calligraphy and painting are unique, and they can't be collected if they have money, what's more, most people's economic ability can't reach the strength of collecting the original paintings of celebrities. Usually, the original paintings and calligraphy are either collected by museums or owned by collectors, and these artworks are hardly circulated in the market, so people may not even have a chance to take a look. Moreover, even if some paintings are auctioned for various reasons, their prices are often beyond the affordability of ordinary people. For example, in May, one of Mr. Wu Guanzhong's works was auctioned to 654.38+087 million. After the auction, it is likely that most painting and calligraphy lovers will never see the original again. Bai Yaxuan copied these paintings and calligraphy works of art in the form of Gu Long edition and put them on the market at an acceptable price, so that people can also enjoy the works of art.

Even if Kolo printing can be exactly the same as the original, the copy can't be compared with the original in value. In this way, besides satisfying the artistic enjoyment of the senses, is it meaningless for people to accept the reproduction of calligraphy and painting? In this regard, Baiyaxuan has done a lot of work to ensure that collectors of replicas get higher artistic value. Liu Hang said: "Baiyaxuan has considered the scope of communication and the value of the copy before copying the calligraphy and painting treasures. Every painting is copied in limited quantities, so as to be few and refined. On the one hand, it ensures that our products can be circulated in the market but will not be flooded. If we plagiarize the works of living artists, we will also ask the author to sign every copy. For example, Bai Yaxuan copied a batch of Mr. Wu Guanzhong's paintings last year, each of which has Wu Lao's.

Have the corresponding batch number and certificate. In addition, like the replica of our collection in the Palace Museum, each product is also equipped with the corresponding batch number and the appraisal certificate of the Palace Museum. In a sense, the replica has certain historical value. But also can bring more appreciation space for products. In western countries, many museums are self-financing, and usually use their own collection resources to make replicas and sell them to tourists as souvenirs. Most of the reproduction technology they use is Kolo printing. Nowadays, with the deepening of international communication, many people who travel to Europe often bring back some replicas of famous foreign paintings as souvenirs. In China, the market potential of this industry is very great. According to administrative divisions alone, there are at least 50 museums in various provinces and museums and academies in prefecture-level cities with profound cultural heritage. In addition, there are a large number of famous museums and academies established in the name of individuals, such as Xu Beihong Memorial Hall and Qi Baishi Memorial Hall. Baiyaxuan also took a fancy to the development prospect of COLLO printing in this field. Although the domestic market for calligraphy and painting replicas is still in its infancy, it will definitely be in line with international standards in time.