With the expansion and deepening of cross-border e-commerce business overseas, the success of overseas marketing promotion is directly related to the seller’s sales volume and the spread of brand reputation. So, what are the methods of overseas marketing and promotion? Today, the editor will sort out the marketing methods I have written before for your reference.

1. Search engine impact

This is one of the most important search methods in the marketing world. There are two types of search engine marketing: passive and active search. Among them, passive search includes: search engine bidding (PPC), search engine optimization (SEO). Most websites will continue to optimize their website structure to obtain better natural ranking results. However, this is a long-term work that requires long-term investment and attention from businesses.

Second, social media marketing

The influence of social media is naturally self-evident. The users of foreign social networking sites are more active and the influence of social networking sites is stronger. , people will use social platforms to show off their collections, share their new treasures, and communicate about life issues. Merchants will use the sharing and interactive features of social networking sites such as Facebook, Twitter, and Pinterest to promote their brands, thereby forming good word-of-mouth communication.

The e-commerce models of important social platforms are becoming more and more complete, which creates favorable conditions for using these platforms for promotion.

Third, foreign trade B2B platform

Nowadays, there are many domestic B2B platforms. When choosing foreign trade B2B platform marketing, merchants should choose the corresponding platform based on their own product characteristics. If you are facing the Latin American market, the effect of Taadekey is more obvious: if you are facing the European and American markets or small foreign wholesalers, it is best to choose a platform that can trade online.

Four. Email marketing

We have written about email marketing methods many times before, and I believe everyone has a more or less understanding of them. Email marketing is a commonly used promotion method for small and medium-sized e-commerce companies, and it is also the one with the smallest investment.

Fifth, online advertising and marketing

The investment in online advertising is relatively costly, but the effect is immediate. Popular videos or social platforms are options. Search engines are also important, such as Adwords advertising, and advertising alliances are used to directly place ads on portal websites. There are several charging methods for online advertising: Pay-Per-Performance (CPM), Pay-Per-Click (CPC), Cost-Per-Action (CPA), Cost-Per-Purchase (CPP), Pay-Per-Performance (PFP), etc.

6. Soft article marketing in community forums

Foreign communities and forums are very active. As long as someone speaks, someone will usually respond. Therefore, when many merchants use industry communities to promote products, they will randomly advertise and bring their own website signature links, etc. In fact, this is often counterproductive and arouses resentment among foreign users, and account closure is a common thing. This is enough to show the importance of soft articles. It does not matter how much they are, but how useful they are. This soft-text marketing method with zero cost and long-term benefits is very suitable for small and medium-sized e-commerce companies.

Seven, video marketing

This is suitable for medium-sized and above enterprises, but small enterprises will definitely enter this stage as they develop better and better, so here the editor also proposes Let’s add video marketing to the list. We often see advertisements for some well-known products on well-known foreign websites. Once successful, the influence of word-of-mouth will be unimaginable. But the most important thing is that video ads must be creative, so that they can achieve viral marketing, penetrate users' weaknesses, and attract users' attention.

The above methods are relatively common and effective marketing methods. Of course, the specific operations of each method also need to be learned by sellers based on actual conditions during use.

If the subject of the question has an independent website, it is recommended that it be promoted by Google.