The business territory of Yao Ming, the little smart giant, has expanded again. This year alone, he has signed three new companies to become his brand spokespersons. Recently, Yao Ming appeared in Shanghai and formally announced in front of more than a hundred media outlets across the country that he would endorse By-Health, the number one brand in the non-direct sales field of nutritional and health food products in China.
As a hot and popular superstar, Yao Ming’s image is deeply rooted in the hearts of the people. He is international, healthy, sunny, trustworthy, responsible, etc. The value of Yao Ming’s suits is widely recognized by businesses and consumers
Highly recognized by consumers. However, the newly introduced advertising law clearly stipulates that if a product quality accident occurs, the spokesperson must bear joint liability. Although Yao Ming is endorsing the No. 1 brand in nutritional and health food this time, people have to worry about him because of the high-risk sensitivity of Chinese people to health food. Faced with this reporter's question, Yao Ming has a different opinion. Listen carefully. Next, it turns out that the reason behind Yao Ming's fearless endorsements is his choice of endorsement brands and the stories behind the endorsements. Yao Ming's wisdom makes people admire him even more for his boldness and boldness.
It is revealed that every step of Yao Ming's strategy is preceded by a powerful global survey. "Only with surveys can you have the right to speak." Zhang Mingji summarized Yao Ming's latest endorsement of By-Health: "Endorsing health products There are a lot of risks, and many celebrities have suffered this kind of loss. By-Health said that their raw materials come from abroad. We are also worried that it will be as deceptive as fake medicines, so we have to entrust professionals to do it. Take a look. For example, they went to a raw material importing place like New Zealand to conduct on-site investigation. The entire investigation started in March this year, and the contract was signed in August. You can imagine how long this investigation process is. "< /p>
In the end, Team Yao told Yao Ming: BY-HEALTH is a healthy, honest and standardized company, and has also done many socially responsible public welfare activities. The happy culture of this company also impressed the investigators. impression. At the signing ceremony, when the host asked if he was satisfied with Yao's team's inspection, Yao Ming smiled and said, of course, otherwise he would not be sitting here (signing seat).