Comparatively speaking, China people prefer Kobe Bryant. Kobe Bryant's popularity in China is the product of nba promotion process, star fate and national conditions. The right to speak of domestic online fans has been in Kemi's hands since 2005. If James doesn't rank in the top 20 at present, it won't affect Kobe's historical position.

If there is less attention from Komi Group in China, then our people will definitely pay more attention to James, because James is more in line with the mainstream three views of our country.

James's attention in China is far less than that in the United States;

For China, the NBA mainly plays a role of broadcasting, using topics to make profits, that is, what we need in China is people and things with topics. But James's performance is not as good as before, and it is understandable that he will no longer be the main topic. Obviously, there are more topical people and things worth talking about, which is one of the reasons why he feels neglected.

Referees also comment on the ball according to media requirements, so it is understandable to contribute space to players with more public opinion value.

When NBA events are held in the United States, it is natural to step up efforts to publicize one's own person, and James is that person, publicizing his natural value, including commercial value, and he is also a well-known philanthropist, so it is normal to get more attention in the United States than in China. This is also a geographical factor.