1. Search Engine

1. SEO

Search engine optimization, that is, search engine optimization, is mainly divided into on-site optimization and off-site optimization. The ultimate goal is to get more free and accurate traffic from search engines and make the website-related information displayed in search engines more attractive to users.

In terms of operation, it is recommended to perform manual + manual operations throughout the entire process, write high-quality content, increase inclusion, improve search engine friendliness, continuously optimize website experience, increase website weight, and improve website search rankings.

2. SEM

SEM is search engine marketing, and SEM is paid promotion. SEM bidding specialists will formulate accurate bidding keywords and excellent creative content to bring more to the enterprise. of orders.

When operating a bidding account, you must do account optimization, keyword mining, title & description creativity, account monitoring, data analysis, and peer attention.

2. Brand landmark construction

1. Baidu Encyclopedia, 360 Encyclopedia, Interactive Encyclopedia

Baidu Encyclopedia may be the most common, but it is particularly special at this stage. It is difficult to do. Generally, only the full name of the company can be made, or a simple version. Complex ones require the company to be very well-known, but also require authoritative reference materials.

In addition to Baidu Encyclopedia, 360 Encyclopedia and Toutiao Encyclopedia are also good choices. The registration requirements are less strict than Baidu Encyclopedia, and the possibility of passing is slightly higher.

2. Map construction

Companies can create maps such as Baidu, Sogou, 360, etc., so that customers can navigate directly by just searching for the company name, which will be much more convenient.

3. Website logo

When searching the website, the company logo will appear on the left side of the website, but this requires the website to reach a certain level, and Baidu Webmaster Platform will give submission permission . In addition to Baidu, you can also do Sogou, 360 website logo display.

In addition, brand landmark promotion also includes Baidu’s official customer service phone number, Baidu enterprise official website certification, Sogou enterprise official website certification, 360 enterprise official website certification, etc.

3. Brand information promotion

1. News source release

From a third-party perspective, articles can be introduced from the corporate brand introduction, products, and development process , cases, etc., and then publish the press release to the relevant media platforms required by the enterprise. Such as Tencent, Sohu, etc. In addition to well-known media platforms, industry-related platforms can also be selected.

2. Library promotion

Common ones include Baidu Library, Docin Library, and Daoke Baba. Generally speaking, Baidu Library is more reliable. Because Baidu Wenku is not a paid authentication account, it is basically impossible to pass.

3. Blog promotion

Nowadays, the better blog platforms are generally Sina, Tianya, 360 Library, Ali Column, Douban Log, NetEase Blog, etc. to publish articles, which is a brand Promotion, you can also do SEO off-site optimization.

4. Self-media promotion

We-media is the current mainstream promotion method in the new media industry. The main platforms include Baijiahao, NetEase, Toutiao, Yidian News, Sohu, etc. Through a series of high-quality soft-text articles, the soft-text marketing content is subtly and subtly embedded into them, and a communication strategy of spring breeze turning into rain and moistening things silently is used to achieve its promotion purpose, and finally achieve effective transformation.

5. Forum promotion

Our most commonly used method, but now there are fewer and fewer forums that can publish advertisements, so try to do it well, don’t do it in quantity, find relevant forums, Then publish relevant posts to promote pictures or brands. Don’t forget that there is also a local forum, which also plays a big role.

6. B2B classified information

For companies with products and related services, this is even more important. One can bring exposure and can also directly bring the number of customers. .

4. Brand word-of-mouth marketing

Q&A marketing

Different companies may correspond to different professional Q&A platforms. The mainstream platforms include Baidu Zhizhi, Sogou Questions, Zhihu, etc. .

Reply to comments

Choose some good articles to reply to, or do Baidu word-of-mouth evaluation, etc.

Business Baidu word-of-mouth

This is the customer's review of the company. Enterprises can apply to open Baidu Word of Mouth, and then users can comment directly. After the review ends, Baidu search for the brand name will display the number of reviews or the praise rate.

5. Interview video promotion

Video marketing

Three major advantages: First, the mainstream trend. There are 545 million online video users and 74.5% of users are watching videos, which contains huge marketing opportunities; the second is true trust. CEOs can speak for themselves through high-quality original content + real scene shooting, describing the company's strength, brand value, product selling points, technical advantages, etc., allowing customers to fully and quickly understand the company and products, and improve customer trust; the third is intuitive expression , let customers truly understand the benefits of the product.