1, the word "shanzhai" comes from Cantonese, which means "small scale" and even a little "underground factory". Its main characteristics are imitation, rapidity and popularity. 2. shanzhai phenomenon is understood as an inevitable phenomenon in the cultivation period of market economy. Shanzhai culture is a kind of folk wisdom and innovation. Shanzhai model is the only way for developing countries to develop market economy. Shanzhai phenomenon is actually a kind of shanzhai industry. 3. Shanzhai version, or the producer/inventor gives himself a brand name, or imitates the function and style of existing products or things; Because they avoid the management of * * *, don't pay value-added tax and sales tax, and don't have to spend a lot of money to develop products, and they are very similar to the original ones. Shanzhai version, in popular terms, is piracy, cloning, imitation and so on. , an industrial phenomenon initiated by private IT forces. Its main characteristics are imitation, rapidity and popularity. The main form of expression is to start from a small workshop and quickly imitate well-known brands, involving different fields such as mobile phones and game consoles. The words derived from this are cottage machine, cottage star, cottage bird's nest and so on. For example, shanzhai mobile phones refer to mobile phones produced by small factories without network access licenses.
How to treat shanzhai phenomenon
In 2008, China's buzzword "Shanzhai" undoubtedly occupied an important position. From the initial network language to a social culture, "shanzhai culture" is sweeping across the country at an incredible speed. It seems that those who don't understand shanzhai Liu Xiang, shanzhai Jay Chou, shanzhai computers, lighters, shanzhai Spring Festival Evening and shanzhai lecture room are not fashionable and outdated. What's more, "shanzhai culture" has actually entered the university campus, and the momentum of "shanzhai" papers is fierce. Before the birth of "shanzhai culture", people would think of Liangshan in Shui Bo when they mentioned "shanzhai". In fact, "cottage factory" first refers to informal and small workshop-style factories in Guangdong and Hong Kong. But what really makes the "cottage" popular is the "cottage mobile phone" from Shenzhen and other places.
At present, "shanzhai" products can be divided into at least two types: one is specific goods, such as mobile phones; The other category is cultural and spiritual products, such as lecture halls and Spring Festival Gala. The two cannot be mentioned in the same breath. Of course, there is another division: for-profit and non-profit. For example, some people engage in "cottage version of lecture room" and "cottage version of Kung Fu Panda" and spread them on the Internet. Producers are just for fun, or to satisfy their own desire for expression and performance.
Why do "shanzhai" products sell well? Take the mobile phone as an example. Many people can't afford brand-name mobile phones due to financial constraints, but they have psychological needs for brand-name mobile phones. Then, "NCKIA" and "SAMSING" are very suitable for them. It looks similar to brand-name mobile phones, and the performance may not be very different, but the price is much cheaper and the "cost performance" is very high. It is precisely because of this social demand that some talents have the idea of counterfeiting brands.
"Shanzhai" goods are obviously illegal, just because many people's awareness of trademarks and intellectual property rights is not very strong, relevant laws and regulations are not perfect, and the law enforcement of relevant departments is not strong enough, giving some people a chance to play the edge ball.
As for "shanzhai culture", the situation is more complicated, both entertaining and commercialized. For example, the "cottage version of the Spring Festival Evening" and the "cottage version of the lecture room" can only be allowed to exist if they do not violate the law, social morality and not for profit. To be honest, it's hard to ban them.
However, "shanzhai culture" is a phenomenon with imitation as its core connotation. Since it is imitation, it is an infringement of intellectual property rights to a certain extent, but in different ways and in different forms. For example, the "universal works" and "Gu Long's new works" that appeared in the book market in those years can't be called "cottage editions" today? Is it because they changed their names that they are not using the reputation of the original author to attract attention, so they are not playing the edge ball? Just because the relevant laws and regulations are not perfect at present, it is still difficult to investigate some responsibilities. For example, some businesses invite someone who looks like a star to shoot advertisements and imitate their actions. At present, it is difficult to investigate the responsibility of merchants for such "fake" star advertisements. However, in some countries, the behaviors and signatures of some celebrities are protected by law, and the protection of registered trademarks and advertisements is also very complete.
How to understand the shanzhai phenomenon?
Viewpoint 1: "shanzhai"-covering up the infringement.
Counterfeit goods should be said to be illegal. It's just that many people's trademark awareness and copyright awareness are not strong, the relevant laws and regulations are not perfect, and the law enforcement of relevant departments is not strong enough, which gives these people the opportunity to play the edge ball.
China's intellectual property protection has just entered the right track, and it has just achieved international docking, and it has ushered in the invasion of "shanzhai culture". These "shanzhai" products are suspected of piracy and infringement, wandering on the edge of the law, and "shanzhai culture" just provides tolerance for "shanzhai goods" and covers it up. From this perspective, "shanzhai culture" is shameful, and "shanzhai culture" is shameful to China. ...
Viewpoint 2: "Shanzhai culture" is a check on mainstream culture.
The essence of "shanzhai" is shanzhai, only in a different way and in a different form of expression. "Shanzhai culture" is a vulgar culture, a culture that inhibits innovation, emphasizes opportunism, and uses low cost and low risk. Everyone is lazy and willing to take shortcuts. If the society becomes the soil for the growth of "cottage culture", it will be difficult for innovative culture to grow.
Viewpoint 3: "Shanzhai is a life attitude" and "Shanzhai is the embodiment of pursuing individuality"
"Shanzhai" is a mockery of mainstream culture. Some cultural scholars believe that "shanzhai" provides a channel for grassroots to express their demands and self-expression, and mainstream culture does not need ... >; & gt
What do you think of the shanzhai problem?
Try to answer ... Marxist materialist dialectics holds that everything has two sides and should be treated in two. First of all, shanzhai culture has its positive side. Shanzhai culture is becoming more and more popular and has become a trend, a fashion and a brand. Formally, it is imitative, rapid and popular. Its appearance is a natural phenomenon, a collective outbreak of "grassroots culture" nurtured by the people for many years, and to some extent, it is the embodiment of public opinion. Secondly, shanzhai culture also has a bad side. First, some cottage products are seriously infringed, vulgar and have quality problems, which are very harmful to people's physical, mental and physical health development. Secondly, the appearance of shanzhai culture also explains the lack of innovation in many fields in China to some extent. They just imitate blindly and can't create their own things. They are not without strength, but lack this sense of innovation. In short, it is necessary to fully understand the shanzhai culture, foster strengths and avoid weaknesses, and restrain it with law and morality while exerting its advantages. This is its healthy growth.
Is there a difference between shanzhai and piracy?
. . . Piracy is made without the authorization of the copyright owner. . . As for the cottage machine, it is the general name of a kind of products, which generally refers to taking some very low-cost materials and putting them together in the simplest way to achieve the purpose of being used at least 1-2 times. Coupled with the genuine appearance and logo, pretending to be genuine, now there is another explanation: very cheap imitation.
How to distinguish the shanzhai video card?
The appearance can't be judged, and it can only be judged by comparing the graphics card parameters detected by the software with the officially announced parameters.
There are many softwares for detecting graphics card parameters: Master Lu, CPU-Z, GPU-Z and so on. Take a GPU-Z as an example.
Search GPU-Z to download, install and run. You can see the graphics card parameters in the main interface, and compare the official figures:
Talk about your views on shanzhai culture.
What kind of culture is shanzhai culture? In fact, it is a pirate culture, a tort culture and a robber culture. It steals other people's intellectual property rights, and after assembly, patchwork, revision and branding, it floods the market with genuine products and becomes the new favorite of consumers. Once it is labeled as culture, the wind of piracy and infringement will be more blatant. Shanzhai culture is bad money driving out good money, and the freedom of market economy has become worthless just like being branded.
In Shenzhen electronic market, shanzhai mobile phones sell like radish and cabbage. Why is it so cheap? Because it doesn't have to pay 17% value-added tax and sales tax, and it doesn't have to spend a lot of money to develop products, because it is stealing other people's intellectual property rights and assembling other people's products in a new way. According to CCTV reports, the output of shanzhai mobile phones in 2007 was at least 654.38+0.5 billion, almost equal to the total sales of mobile phones in the domestic market, which gave a fatal blow to domestic mobile phone brands. Now, except Huawei, ZTE, TCL and other manufacturers mainly in foreign markets, almost all domestic brand mobile phone companies have suffered losses.
In the collective carnival of "shanzhai gang", the market order is chaotic and decadent, and the legitimate tax revenue of the country is robbed by vendors. Once the shanzhai is cultured, it will naturally confuse the public's value judgment, and the boundaries between good and bad, true and false, beautiful and ugly will become blurred. China has no tradition of intellectual property protection. What is yours is mine, so it is called "takenism". Microsoft has a global blackout, and only China people have the strongest reaction. Conspiracy theory, monopoly profiteering theory, tort theory, boredom theory and "planned cyber crime" theory are endless. Why do China people pirate Microsoft so confidently? Isn't shanzhai culture and shanzhai psychology at work? Microsoft's black screen can't be news in Hong Kong, because in Hong Kong, companies that use pirated software are criminally liable. The proliferation of shanzhai culture encourages laziness and ignorance, and damages creativity and competitiveness.
for reference only
What is a "cottage"?
Now this time, it's popular on the Internet. Some people are against it, others are for it. This generally refers to imitation and shoddy, and some people understand it as grassroots, but this understanding is not appropriate. For example, a small factory of an unknown manufacturer imitates a big brand mobile phone and sells it in the market. Such a mobile phone can be said to be a cottage phone; According to the investigation, these machines have various defects such as quality; There is another phenomenon, that is, ordinary people like you and me are like stars in appearance or voice, and they upload these video materials to the Internet for everyone's entertainment and then have a certain popularity, which is also called shanzhai stars and so on.
In fact, it is a phenomenon that pronouns are not as good as' grassroots'. These are just a kind of' collective name' given to something by some netizens. Mainly depends on how you personally look at it, accept it or not.