Perhaps the most critical problem in making the little red book is the topic orientation and content selection. Nowadays, more and more users of works no longer accept content indiscriminately. Interest and practicality are becoming more and more important. What topic should I choose? Do what content? These two questions may trap many people, and some common practices are to imitate notes with good data. However, after imitation, no one may see the content that was still popular last year, and the response this year is mediocre. The user-centered content market is changing too fast. It is difficult to find a set of formulas and templates, and it will be a fire if it is covered. Xiaohongshu's personal account operation should focus on account registration, positioning, number maintenance and content output. From the following aspects: 1. The account registration is 1. Note: Don't use micro signals or mobile phone numbers for nicknames. 2. Don't use personal selfie pictures as avatars containing micro-signals, QR codes and other watermarks. 3. Nicknames should be unique on the whole platform and have their own characteristics. 4. The newly registered personalized signature should not contain marketing induced behavior. 5. Don't touch the old account that has left Weibo mailbox. 6. Register new equipment and new number with mobile phone number. Determine the account type 1 according to the individual's own situation. Positioning account labels (beauty, skin care, clothes, home, travel, fashion, food, life, etc.). ) according to personal interests. For the specific points to be mentioned here, determine your own position and let the user know who you are, what you do, and whether what you do is what she likes or needs (tag). 3. (Best vertical category) What are the characteristics of your content? 4. What kind of users like to watch (determine the composition of fans) 5. Do you have your own advantages (advantages determine traffic)? 6. It will be easier to achieve the above points. Third, Xiaohongshu's account number is 1. First, determine the category you want to do. 2. Search, browse and interact with the content of the category you want to do in a week or so. 3. Searching and commenting on the content you like is your next thing to do. 4. Browse the content pushed by the platform and often look for comments on the page. 5. Secondly, post your first note with your real-name registration system account. 6. Notes must be original dry goods to share. 4. Continuously export original dry goods 1. It is generally recommended to update an article 1 day or 2 days for new number operation. 2. After a month with less materials, 2 ~ 3 articles can be reduced in a week. 3. Leave more material. 4. To sum up, the account positioning is accurate, the content is vertical, the vertical fans are accurate, and it is easy to realize.