How to start a business after 90s: Internet + traditional industries
Introduction: The rising post-90s generation has begun to occupy the market. This is a young and energetic generation. Most of the post-90s entrepreneurs start their own businesses. It’s related to the Internet, why? Let’s take a look.
Why is the entrepreneurship of the post-90s generation related to the Internet?
The post-90s growth era is an era of rapid development of the Internet. The post-90s generation is born with the Internet gene, and the post-90s generation is a personalized label. , they like freedom, pursue individuality, like to stay at home, and are keen on socializing on the Internet. Look at the CEO representatives of many Internet start-up companies. Most of them are born in the 90s, such as Huang Taiji, Funiu Tang, Xi Shaoye from Internet catering, Wen Chenghui from Gift Talk, Ma Jiajia from adult products, Yu Jiawen from Super Curriculum, etc. They all It is a model for post-90s Internet entrepreneurship. It is precisely because they were born on the Internet that they understand the needs and pain points of their peers, and their personalized services and products have enabled them to grow rapidly.
Today’s mobile Internet has changed people’s lifestyles and ways of thinking. From traditional newspapers to the current self-media platform, the advertising industry has made new breakthroughs and changes. The traditional catering industry has begun to attract traffic online. Traditional industries are facing huge challenges. Many traditional companies have also turned to the Internet and imposed concepts on them. Real Internet thinking is the perfect combination of tradition and the Internet, thereby realizing online and offline O2O operations. model.
There are several problems with the current Internetization
First, take traditional industries as an example. The Internet affects them every day, making traditional industry bosses very anxious and quickly establishing the Internet sector. The department convened people to start Internetization, but they didn’t understand the Internet thinking that really penetrated it. Needless to say, strategy. Their advantage lies in offline products or services. After hundreds of years of traditional industry enduring, it is inevitable that It has its own rules of survival, so the most important thing is to change your thinking. People talk about Internet thinking every day. Isn’t it the nine major thinkings, user thinking, simple thinking, extreme thinking, iterative thinking, traffic thinking, social thinking, and big data thinking. , platform thinking, cross-border thinking. It is particularly important to apply these thoughts well to your own business. This is a new business logic and business model that requires us to continue to learn, research and try challenges.
The second is Internet companies. They have also developed in the past few years. The large one is BAT. Compared with traditional industries, people think differently. For example, China Unicom is the largest communications company in China. In the end, I did not think of it. Tencent is their competitor. This is cross-border thinking. I remember that saying is very reasonable: "Destroy you, but it has nothing to do with you." Nowadays, many Internet companies want to invest in traditional industries, but the major problem they face is that traditional industries core products and services. So to put it simply, what we are fighting for now is the disruptive thinking based on the products and services of traditional industries and the Internet.
Therefore, young entrepreneurs born in the 1990s should start from traditional industries, learn their advantages and the experience summarized by their predecessors, and add their own knowledge of the Internet to make a good combination. This is a perfect combination. model, there are also many business models waiting for you to discover and practice. Let me recommend some directions and ideas for starting a business.
As a local vertical service platform for the second and third tiers, there is a huge vacancy in the market now. This kind of platform for the first tier is almost saturated, but there are great opportunities for the second and third tiers, and the big first-tier brands have not yet entered the market. When entering second- and third-tier cities, we entrepreneurs all have the opportunity to take the lead in occupying market share.
When doing Internet catering, you can start small, such as special snacks, etc., use Internet thinking to do it, use online traffic, offline consumption, and then integrate it into online social platforms for maintenance , forming a closed loop.
There is a huge vacancy in Internet home decoration in third- and fourth-tier cities, which is a good entrepreneurial opportunity, because home decoration is also a big demand. If you seize the opportunity and do it well, there will be a lot of room for development.
Written at the end: The Internet era has given us many opportunities. If we want to seize this opportunity well, we must continue to accumulate. I think I should use this WeChat platform as a way of life in the future. When I have good ideas, I will share them with you as soon as possible. Sharing is a kind of happiness. Let me just say this first. This is what I have done for you these days. To sum up, I am also accumulating and enriching myself. I want to do Internet catering. I hope you can communicate with me if you have any ideas and suggestions.
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