"Hongxiang" has a good reputation. Even Soong Ching Ling, the mother of our country, is going to Hongxiang to have her clothes customized. 1934, "hongxiang" made a suit for her, which combines Chinese and western styles, integrates national traditions and modern trends, and has a beautiful shape and distinct curves. Special processes such as rolling, swinging, sewing, embroidery, embedding and embedding are adopted. Not only won the goodwill of Soong Ching Ling, but also gave "Hongxiang" a special gift, "innovation and originality; Inscription "the essence of domestic products, the dry city of economy" to show recognition.
Later, even the Queen of England came to order clothes. 1947, Queen Elizabeth II will hold a wedding. It is understood that there is a "Hongxiang" company in China, which once made a wedding dress for Hu Die, so it is necessary to customize a wedding dress in "Hongxiang". Although the Queen is coming to Shanghai, Hongxiang made a special cut and refined a Chinese cloak made of red silk and full of gold thread through the information of the consulate, which is the best way to embroider the phoenix. It was given to the Queen by the British Consulate in Shanghai. Afterwards, the British Consulate sent a thank-you letter with the words "Buckingham Palace" signed by the Queen of England. Jin Hongxiang will display the replica of the dress together with the thank-you note in the big window to attract customers.
Cai Yuanpei's Inscription "Domestic Products and Jinliang"
Jin Hongxiang is not only the founder of the suit industry, but also a patriot. 1930, the Japanese invaders invaded China, and then the "August 13th Incident" broke out. Japanese invaders invaded Shanghai, and foreign goods poured into Shencheng. Patriots from all walks of life in Shanghai rose to boycott Japanese goods. Soong Ching Ling and Cai Yuanpei jointly launched the patriotic national movement in Shanghai. Soong Ching Ling established the Women's Patriotic Association in Shanghai and designated 1934 as "women's patriotic goods"; Cai Yuanpei's wife Zhou is also one of the main members of the Patriotic Association. Together with women from all walks of life, she vigorously promoted the boycott of Japanese goods. Jin Hongxiang, the boss of Hongxiang Company, responded to the call of the Women's Association and boycotted foreign cloth and foreign goods. All the clothes were made of domestic fabrics. This move has driven the whole industry. After learning about this, Mrs. Cai told Mr. Cai Yuanpei, who was praised as the "top scholar" by Chairman Mao, about Hongxiang's patriotic action. 1March, 934, Mr. Cai praised the patriotic behavior of "Hongxiang" and presented him with the words "Made in Tianjin" written by himself. "Hongxiang" company is regarded as a treasure, and it is still well preserved in the group company.
1952 Jin Hongxiang has been at home for a long time due to illness. From 1956, I worked as a consultant for Shanghai clothing, shoes and hats company, and died from 1969 at the age of 75.
New "Hongxiang" five-star department store
Today, Hongxiang is the first five-star department store in Shanghai. It has developed from an ancient one-story store to a six-story modern new store in Meilong Town Square on Nanjing West Road, CITIC Pacific Plaza and hang lung plaza "Golden Triangle".
The new "Hongxiang" 1993 was opened with a business area of more than 8,000 square meters. The first floor deals in women's leather shoes and handbags of domestic and foreign brands. The second floor is "exotic", mainly engaged in women's wear, accessories and flowers from France, Japan and Italy, and set up "Starbucks Coffee Bar"; The third to fourth floors are women's wear; The fifth floor sells novel household necessities; There are "Shanghainese" specialties on the sixth floor, and there are all kinds of food and clothing in the shopping mall.
The new "Hongxiang" still maintains the traditional characteristics of "tailor-made" for decades. It combines the unique cutting and sewing technology of Hongxiang with modern clothing equipment to provide consumers with high-quality tailor-made services. Besides producing modern women's dresses, we also customize modern Chinese cheongsam. The company also hired senior technicians to tailor customized women's clothes for customers. (Author: Zhang Yiming)