In order to better analyze the problem, I will expand it from the following 10 angles, and there is a small amount of overlap in some parts.
Online games always give people a sense of fantasy. How can we allow players to gain friendship in the game? How does the game give players the real social experience they need?
Lords Mobile is a global server community concept. The dialogue is mainly divided into: world channel, union channel, player private messages, union emails, (kingdom announcement). Of course, the simplest and most basic way to form a community is to allow players to speak without restrictions.
Conversations between people are often triggered by a series of social reasons. The people you talk to tend to be a variety of people. In Lords Mobile, you can talk to guild members, members of other guilds, other players with whom you have a war or conflict of interest, and players from other countries. But who you talk to often depends on what you talk about, so why you talk is even more important.
When the game has a series of chat methods, we will think about why players will talk, what kind of dialogue can only be completed in this game, and what kind of dialogue will be passed to the online game. on social software.
Such as the strategic depth of the game and the reward mechanism for various activities. Players are often more interested in how to become stronger and how to obtain more rewards. But this is actually not the most important content of a good community, even if this part of the content plays a very important role at a certain time. Therefore, you might as well consider setting up some events to allow players to actively participate in conversations. Such events are similar to the opening of a monthly cycle and can maintain a certain amount of world channel social interaction.
For example, the world reward BOSS design in Lords Mobile. When the BOSS appears, many players will often ask for the coordinates of the BOSS in the world channel. There are them in every language. Of course, naughty players always like to send some false coordinates.
Gamer friendships formed by players can be roughly divided into two categories: the first is union friendship, and the second is other players met during individual games. Different people are also interested in different friendships. Friendship is often a gradual process, and in Lords Mobile, strong community friendships often appear among union management and among various union managements. Later chapters will also cover more specific social content, so I won’t go into details here.
Conflicts are often accompanied by personal emotions from the beginning to the end, and this whole process is a good catalyst for the formation of friendship and a solid community. It is also personally considered the most important factor that triggers player interaction in the game.
The contradiction itself is not directly expressed in the game, but it is found to be carried by carriers from all aspects of the game.
Because Lords Mobile is an SLG game, it has many ways to create conflicts. But it is worth noting that it is very three-dimensional in terms of carrying contradictions. It creates personal conflicts by robbing some resources and arresting lords. Use fortress warfare to create conflicts between unions. Create conflicts among all trade unions between servers through cross-server national wars. From individuals to unions to huge server communities, how to mobilize your players through conflicts is a question worthy of careful consideration. The factors that carry that part of the contradiction are often resources, bonuses, and rewards such as titles that can only be obtained unilaterally. The biggest personal conflict in this game is often the clearing of one's own troops and the capture of the lord. Many SLG games only focus on the military strength but ignore the more multi-layered conflict brought about by the capture of the lord. The capture of lords is not a loss of resources, but it will cause a slowdown in your development and a loss of combat effectiveness within a certain period of time. What's more important is the psychological effect of the defeated player when the player's lord is captured, and the captor can browse the captives he captured in prison and ask for ransom. This will create more intense conflicts between players than outside resources, thereby promoting interaction between players.
Today’s communities often face the whole community, and most people do not know each other, resulting in a lack of community feeling.
The traditional courtyard house is often one of the building types where neighbors know each other better and have a sense of community. Some real estate developers are also trying to change this situation by adjusting the layout of buildings and creating community culture.
In Lords Mobile, the sandbox map gives each player the opportunity to freely choose coordinates. In the game, you can often find that the castles of most union members are gathered together. The union castles garrisoned in the fortress are often arranged around the grassland of the fortress. Such a visual architectural model also gives players a more sense of community.
When you can create something in a game that can only be owned by a fixed number of players, it greatly encourages players to unite and fight for it.
In Lords Mobile, a union is divided into five classes. The leader is level 5, and the rest with personnel management functions are level 4. This class division is also a community property to a certain extent. The alliance leader will allocate R4 personnel or appoint alliance leaders based on the player's loyalty and enthusiasm.
Of more property significance is the title system in Lords Mobile. After the regular open spectacle battle. The winning union will have the right to assign titles such as King and Queen. Different titles have different bonuses. For example, the architect's bonus is to shorten the construction time by 10. There are also negative titles such as felon, spy, clown, etc. The control system of this title is often what players yearn for. Many SLG games can create union battles, but often ignore a valuable community asset.
Whether in real life or in a multiplayer game, self-expression is very important. Guilds in Lords Mobile often let all their members have the same "last name". For example, my previous union's last name was TBG. One's own nickname is often a nickname given by the surname. But I personally feel that Kingdom Mobile is still slightly lacking in terms of self-expression. For example, in True Dragon Hegemony and Legend of Heroes of the Three Kingdoms, players can edit their own flags and a personalized signature.
A very important issue that a game with a good social culture faces is how to support different types and levels of players.
The level corresponds to the game frequency and combat effectiveness of this player. They can often be divided into rookie players, ordinary players and advanced players. Most guilds in Lords Mobile will have combat strength standards for recruiting people. Some large unions, whose original union members are very powerful, often establish branch alliances to accommodate low-level ordinary players and even rookie players. Strong unions will provide protection and combat support to their affiliates, and the affiliates will also be responsible for providing some material support to the unions.
If distinguished by type, Lords Mobile has spawned many professions unique to the game.
After the development period of Lords Mobile is over, players will enter the war period. The most important thing during a war is the competition between military forces, and military strength will be reflected in the consumption of resources and time to a certain extent. Basically all unions will have one or two warehouses, which are responsible for storing resources and providing assistance to combat players. Other union players need to regularly provide resources to warehouse players as required by the union. The warehouse players themselves hardly participate in any battles and maintain a 24-hour shield status. It is also the focus of the entire union's protection.
This type of player often generates a large amount of resources by building a large number of high-level resource buildings and developing internal affairs technology. Then proceed to resource transactions according to the agreement.
Wild monsters in Lords Mobile will drop high-quality items including crystals, weapon materials, etc. Each kill will also generate a treasure chest in the union. Treasure chests will also drop certain precious resources. So there is a type of player who is responsible for forming temporary unions and collecting membership fees, commonly known as driving. After completing a certain number of wild monster kills within a certain period of time, other players who buy tickets to get on the bus can get the resources they expect from the work's kill treasure chest.
The game of Lords Mobile gives casual players a lot of room for survival. At the same time, it also gives small-paying and zero-paying players the opportunity to compete with big R. Such opportunities often come from the development of trap numbers.
The Trap uses certain strategies to make its defensive combat effectiveness far greater than its offensive combat effectiveness. This will lead to the attacker being careless and the lord being captured during the siege and suffering heavy losses.
The creation of conflicts was mentioned earlier. To create conflicts, players must be able to rely on each other. The process of reliance is often the process of strengthening the community. In Kingdom Age, it is mainly reflected in the mutual supply of resources, the giving of gifts, gathering for battle, and gathering for defense.
What we have to do is actually to provide an environment in which when players need help from others and can easily ask for help, other players will respond and help quickly. The group will inevitably develop on the road of becoming stronger.
The formulation of rules often reflects the sense of responsibility of the gaming community. There is a union task activity in Lords Mobile. Players have a certain number of task opportunities and can choose different tasks to complete to activate alliance points. The final reward will be awarded based on the number of alliance points. The higher the points, the more rewards you can get. The top five alliances in the activity will advance to higher-level alliance activities. In higher-level activities, players will have more missions and the opportunity to obtain more rewards. Accordingly, the bottom five leagues will be relegated.
In general alliances, the leader often sets a minimum personal point requirement. Members who have not reached the level need to pay back resources, and members who have barely participated will be kicked out of the union.
Designing a commitment system between players is also a great way to keep them motivated in your game.
The activities serve many aspects and cover many of the aspects mentioned above.
Activities need to meet several basic requirements:
From the beginning of the community to the continuous development process, the management of the community is important.
Community management is also divided into two categories: one is community autonomy within players, and the other is the management of game operations.
Player autonomy depends to a certain extent on the above 9 points. Game operations are also crucial to community management. Good operations will create a unique community culture and make your game unique and more attractive and competitive.
Secondly, regarding the game itself, in order to manage the community well, we must not only consider the balanced relationship between individual players, but also the balance between different communities, so as to make the community atmosphere of the entire game healthier. .