The emergence and rapid development of WeChat has made marketing companies, manufacturers, institutions, individuals, etc. all focus on this piece of cake. Merchants who are lagging behind in Weibo marketing do not want to be on the new road. However, which method is more suitable for you requires continuous experimentation and innovation. Currently, there are two different accounts using WeChat marketing, ordinary accounts and public platform accounts, each with its own advantages and keeping pace with each other.

Ordinary account

Ordinary accounts are based on personal login on mobile phones. You can attract fans by adding QQ friends, checking nearby people, shaking, etc., and can take the initiative in marketing. Strike out and stretch freely.

1. Set up a signature, search for people nearby & shake

The number of personal signatures on WeChat is limited and you can only enter 29 characters, so you should briefly describe the content of your business and fully Make good use of this advertising space and let other users see your signature and strike up a conversation by swiping nearby people every 15 minutes or using the shake function.

Applicable to: taxis, supermarkets, fast food restaurants, beauty salons, FMCG merchants, etc.

Case: K5 Convenience Store

K5 Convenience Store is located near Hainan University. Through the function of finding nearby people, it can accurately locate the surrounding college student consumer groups, spread the store address, send discount information, etc. Attract customers.

2. Drift bottle

The marketing method of drift bottle is not suitable for all merchants. If you do not choose a marketing company to do it, you will need to use a large number of employee accounts to operate it. Send text, voice, etc.

Applicable to: E-commerce, brand owners, well-known enterprises

Case: China Merchants Bank "Love Drift Bottle"

During the event, WeChat users picked it up ten times every time Once, I picked up a love bottle from China Merchants Bank. After replying, China Merchants Bank will provide help to autistic children through the "Small Points for Charity" platform. However, this method can only play a promotional role among a small number of WeChat users. After all, there are only a few users who pick up drift bottles.

3. Add strangers and post advertising pictures

At first glance, everyone must think that this is a rogue advertising behavior, but if rogues want to leave no trace, they need to use In the snack machine, whether you are adding stranger friends through nearby people or shaking the screen, you can proactively greet each other by setting up traps step by step for the other party to jump into. For example, after posting an advertisement picture and asking the other party: "I am making a picture, but I don't know." Can people understand the advertising pictures I made? Can you help me take a look?" Everyone has a tendency to find faults. This method of asking forces strangers to carefully watch the contents of the advertising pictures so that they can ask questions. Here The process has achieved a very good promotion effect, and there are many ways of asking questions through association.

Applicable to: FMCG merchants, e-commerce, brand owners, self-employed people, etc.

Case: Moonlight Box Digital

The sales volume of Apple products in China makes Domestic digital manufacturers are suffering terribly, and Moonlight Box Digital is also finding new ways to market its products. Every time a product advertisement is designed, they add strangers through WeChat and send advertising pictures to ask for opinions for initial promotion. Not only does it succeed in sales, but it also improves sales. The performance content of the advertising screen.

4. Sharing in Moments

This marketing function needs to be based on a certain number of friends, and the industry you operate needs to have constantly updated products or activities in order to push fresh content. Let your friends continue to follow and interact with them. You can choose to create pictures and texts, or share the content of your public account to spread the word.

5. Establish a WeChat group

After accumulating a certain number of audiences through WeChat, you can establish a WeChat group to bind these potential consumers for unified management, unified dissemination, and unified marketing. interactive.

Public accounts

Since the WeChat public platform was opened on August 18, 2012, major brands have been actively rushing to register, but WeChat seems not to be fully prepared for public account marketing. , accounts can only passively wait for attention through various promotional QR codes. Compared with Weibo, it is much more difficult to increase the number of fans. Currently, there are the following promotion and interaction methods to bind WeChat fans:

1. Offline WeChat sign-in ceremony

For public accounts, you cannot log in to WeChat on mobile phones and cannot enjoy the benefits. For benefits like finding people nearby and shaking, we can only work hard on external publicity to push WeChat QR codes to attract fans. We can often see them in outdoor advertisements, elevator advertisements, promotional coloring pages, and roll-up banners. The WeChat QR code is revealed, quietly waiting to be noticed. Although the public WeChat cannot attract fans through early Weibo reposting and prize winnings, it can increase fans by signing in for offline activities.

Applicable to: gathering places at exhibitions, conferences, cinemas, and cafes

Case: @entrepreneurshipcinema-Offline events WeChat sign-in and courtesy

Entrepreneurship Cinema is The most efficient third-party venture capital platform in the Beijing area, it holds offline venture capital and financing matchmaking meetings from time to time every week. Each issue invites people from TMT, mobile Internet and other circles, big names in the investment industry, and entrepreneurial teams for face-to-face communication. Most of the guests at the event are people who use smartphones, and they inevitably use WeChat. Anyone who attends the event for the first time and signs in using WeChat will receive a small gift.

2. Micro Life Membership Card

WeChat’s Micro Life Membership Card is a marketing method for landmark shopping malls. Scan the QR code of the mall through WeChat to obtain the Micro Life Membership Card, which you can enjoy Merchants' discounts, learn about merchants' discount information and some privileges and preferential policies.

Applicable to: restaurants, shopping malls, supermarkets, department stores, etc.

Case: Beijing Chaoyang Joy City

Beijing Chaoyang Joy City is among the first batch to use micro-life Merchants with membership cards can use WeChat to scan the QR code to get a membership card for free through posters in the mall advertising space. At the same time, there is a courtesy for opening the card and a chance to get QQ dolls, pillows or Coke.

3. Be considerate in custom replies

Currently, there are 200 custom entries that can be set in the background of the public platform. If you simply set keywords such as hello, location, and introduction, It's just too mediocre and boring to new fans.

On this basis, you need to use your brain and continue to dig holes. For example: first set the following automatic reply content: "I am very happy to follow us XXXX, please reply with the number 1 to learn about us, enter 2 to learn about the discount, enter 3 to learn about the gift, enter 4 to learn about us Location...", and so on, this will cause new fans to interact, and when the fans enter the number