On the morning of 2065438+091October 20th, 10, the brand officially announced to be the spokesperson of its massage instrument.
Since her debut, Yang Yang's sunny and handsome image and fresh and warm temperament have been deeply loved by fans. As a leader of positive energy, he also insists on contributing his own strength in the field of public welfare. "Face value and strength are not a single choice", which is the key factor for SKG brand selection and cooperation with Yang Yang.
What is SKG cervical massager endorsed by Yang Yang? I believe that people who often surf the Internet will be familiar with this product. Before signing the contract with Yang Yang, some kol and stars introduced this product one after another. The cervical massager, which looks like an earphone, is deeply sought after by young people because of its fashionable appearance. Such a simple and fashionable item does not lose its functional experience. Pulse massage and constant temperature hot compress can effectively relieve neck discomfort, massage cervical vertebrae, and meet the expectations of young audiences for face value.
"When choosing a spokesperson, brands should consider the fit between the two in addition to commercial factors. Only people with the same' genes' can promote real endorsement cooperation, which is a win-win situation for artists and brands, "said the head of SKG public relations.
When it comes to young people's preferences, a lot of communication content will make us misunderstand young people's consumption choices. "Face value is justice" often makes people mistakenly think that young consumers only care about "face value". In fact, the young audience among mainstream consumers are more inclined to pay attention to the cost performance of goods, and even require the "face value" and "function" of the purchased goods to be online at the same time.
SKG cervical massager is based on the meridian theory of traditional Chinese medicine, emits low-frequency electric pulse waves, simulates traditional Chinese medicine massage techniques, and cooperates with the function of 42℃ constant temperature hot compress to relieve people's overworked cervical discomfort. At the same time, unlike the traditional cervical massager, SKG's appearance has become a highlight of this product. Winning many international design awards such as the German Red Dot Award and the IF Design Award is precisely the characteristic of both "face value" and "function". As of the first half of 20 19, the sales volume of SKG cervical massager has exceeded 2 million, ranking first in the whole network industry category.
The head of SKG public relations told the reporter: "The core of SKG brand competitiveness is to accurately grasp the needs of mainstream consumer groups, continuously meet consumer expectations, and promote product renewal iteration."
Editor: Shine Wong