1. Use more fixed structures

When we write copy for self-media, it is best to have our own routine and a fixed structure. If you are writing news articles, Then my suggestion is to introduce the factual background of the title to supplement the follow-up.

2. Use more verbs and less adjectives

When writing copy, you need to use more verbs and less adjectives. What does this sentence mean?

It’s actually very simple. The short answer is to use more precise words and affirmative language, and use less uncertain words, such as: "If", "As if", "Maybe", "As if", use these uncertain words as little as possible, lack of Persuasiveness.

3. Formatting

Your article must be easy for readers to read, because people are naturally impatient. If your article has not been formatted, no matter how well it is written, it will not be read. Readers will be lost.

4. Use more transitional sentences or question marks

If we want to make readers curious about our article, we can use transitional sentences, such as:

Did you see that I just used a transition phrase: ?For example? When seeing such a transition phrase, the reader will naturally look down, and the brain will form inertia and think: ?For example, what?

Also, use a question at the end, just like asking the reader a question. Once the human brain receives the question, it will naturally think about the answer. Regardless of whether it can answer the question, the brain will think passively, and then it is eager to know what you are going to answer. content down.

5. Title

The title of the copywriting is also an important part of the copywriting. If you don’t know how to write titles, you can use YiZuan. YiZuan’s tool set has a free title assistant. It can be used. Enter 2 to 4 keywords in the title assistant to automatically generate a copy title. w