Combining various Douyin data analysis platforms, Operation Ji located tens of thousands of short videos and came up with the most complete classification method of Douyin content in history.

Let’s take a look at this table first. We classify Douyin according to three dimensions. The first is the content tag, which includes appearance, talent, interests, teaching, celebrities, and social news. The second is through shooting, including plot, check-in, talent, Vlog, news hot spots, and oral broadcast. Third, we stratify users according to their age levels, including the elderly, office workers, business owners, students and children.

Let’s take content tags as an example to re-categorize the corresponding content. You will find that even tens of thousands of Douyin short videos do not fall into the following categories. Classifying massive amounts of video data in an orderly manner can clearly organize the context for operators.

First, content label classification

The first is the "appearance label" reflected in different age groups. Combining it with age and attribute characteristics, we can get "little sister", "little sister" Specific and tendentious target groups such as "little brother", "cute baby" and "cute pet".

Second, the classification of expression forms

includes the currently known, common, and popular expression forms on Douyin. For example, the drama category includes categories with obvious positioning characteristics such as "short dramas", "comedy" and "commercial", while check-in categories are represented by "food", "travel" and "beautiful scenery" based on real-shot recordings. Of course, you can also discuss current social hot spots and touching moments with Douyin users on the fast-food short video platform. Compared with watching TV news, it takes less time and is faster to receive. You can know something as soon as you see the bright yellow headlines and keywords.

Third, age level classification

For users of different age groups, based on this classification table, we can clearly know their interests and pursuits in short video entertainment. For example, the elderly will like to watch "cooking", "dancing" and "health" categories, which are closely related to their life pursuits and interests.

Office workers tend to watch "Workplace", "Office Software", "Operation Skills", etc. They can improve themselves and learn some practical knowledge to reserve knowledge and skills in their spare time while watching short videos. In addition, there are business owners, who care more about how to learn management and employing people.

(Tip: Such a comprehensive and detailed Douyin content classification table, quickly move your fingers, collect and forward it!)

Mastering the classification is the key to good Douyin positioning A prerequisite for this, once you know what it is, the next step is to solve the problem of how to do it.

Many times an account will contain multiple tags, which is the innovative positioning of the account. Operation Ji recommends that you make two or more label overlays, preferably three or more.

First of all, users prefer the new and dislike the old. As a human nature, only by seeking differentiated and diversified combinations can we continue to win the favor of users.

Secondly, there is an explosion of content on the platform, which is manifested in high repetition rate and will cause users’ aesthetic fatigue. Overlaying tags can effectively avoid becoming a “public face” and make you stand out.

The upward superposition of tags means the continuous innovation of accounts and the continuous climbing of the level of works. The leading author goes further and higher, and his works often contain three or more tags. Ordinary creators who have not formed a difference, do not know how to innovate, and combine tags are often submerged in the chaos of the platform.