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I want to buy basketball shoes, but who is the generation of Kobe and James? What does it mean?

Hello "certain generations" is the commercial name of basketball shoes.

Sneaker brands will sign spokespersons in order to increase their influence. The spokespersons are obliged to wear the brand's sporting goods. For example, Kobe Bryant and James are the spokespersons of Nike. "Several generations" refers to which pair of shoes Nike designed for them. For example, it has the same meaning as the modern ninth-generation Sonata.