Jay〗『Cross-Era』AboutJay Chou’s trendy store! ! Derived from Jay's idea of ??a naughty and weird Phantom combined with colorful and diversified concepts, "Fantasy" was born in the East District in 2006. Just like the name of the store, the store and brand spirit in the East District give customers unlimited imagination and imagination. Creativity. It is composed by Jay Chou and his friend Ric who like fashion and fashion. The two of them each exert their expertise in different fields and hope to present a complete look of PHANTACi. The interior decoration of the store was designed by two famous interior designers from Taiwan. They used a low-key and gorgeous concept to create a new and perfect PHANTACi, presenting a more distinctive Image. Currently, PHANTACi has opened a branch in Taichung, PHANTACi T.C.C. In order to let everyone know about Jay Chou's ideas besides records, TV and movies, this year we will launch a private label project. The design inspiration will come from the ideas of the PHANTACi team, and the style will continue to be as innovative as the impression Jay Chou has given people in the past. Unique, it is bound to set off a new wave of trendy topics! The interior decoration of PHANTAC is mainly made of raw wood and calm tones. The alternating gradient of wooden walls, black glass, and white brick walls, combined with the noble European retro chandeliers, highlights Jaylen's unconstrained "Fantasy" design ideas and creates a high-end and decadent store atmosphere. There is a piano placed in the center of the store. The color of the piano is Jay Chou's favorite pink. PHANTACi, co-founded by Jay Chou and his high school friend Ric***, maintains a good relationship with the NIKE brand. Therefore, there is no store name at the entrance of the store, but there is an eye-catching NIKE logo on the wall to the left of the door. NIKE has indeed designed a batch of exclusive products for PHANTACi, including Air Max I "The Grand" sneakers inspired by the pink piano in the store, with a white body and black embellishments, and a pink NIKE logo, as well as the same series of baseball shoes. coat. PHANTACi, which is still in its trial operation period, has been recognized by NIKE as the highest level of Nike Tier 0. It is authorized to sell NIKE's global limited edition life style sneakers, most of which are NIKE Air Force and Air Jordan series. This has become the biggest feature of the store, and many foreigners also come here to see this only Nike Tier 0 store in Taiwan. In addition, PHANTACi has also designed a series of T-shirts with magic and clown themes, as well as one color T-shirt using only playing cards. Unlike previous antique stores that emphasized affordable prices, PHANTACi's products are more expensive because most of their products are limited editions. PHANTACi is also a "pilgrimage" place that Jay Chou fans from all over the world must visit when visiting Taiwan. There are only a small number of sports shoes and clothing for sale in the store, and most of the rest are "not for sale"! However, it is difficult for the popular Jay Chou to keep a low profile. The new store opened without any publicity, but it caused a big sensation in the fashion industry. During the trial opening of the store in mid-January, JORDAN's 5th generation laser limited edition sneakers were first trial-sold. The sales started at 8 a.m., and there was a long queue at the door of the store at 5 a.m. Each pair was priced at NT$6,000 (approximately RMB 1,500 yuan). The sneakers were sold out within ten minutes of opening! ! As the owner, Jay Chou said with a smile: "Actually, this store is used to collect my sneakers, not to do business. It is mainly to display my sneakers for my fans to see, so many of them are not for sale." "Jay Chou, who is a 100% sneaker fan, owns more than 100 pairs of sneakers. In recent years, he has bought more and more, and even the shoe cabinet at home is full, so he came up with the idea of ??displaying them in the store. In fact, Jay Chou is paying attention to the market. If necessary, give the store manager advice from time to time. When purchasing goods, you should search for limited edition sneakers, etc. Most of the clothes in the store were bought by Jay and the store manager Mr. Jiang when they went to Japan from time to time to scan for goods. It can be said that Jay also took care of the purchase work. The manager of this sports shoe store, Ric, is Jay Chou's middle school classmate. He also managed an antique store for him. Jay Chou said that when he was only 13 years old in middle school, he already had a dream to open a business with this classmate. After joining the entertainment industry, Jay Chou was too busy to manage a shoe store. As a result, he was only responsible for providing money and invested over one million Taiwan dollars to open "PHANTACi". Jay Chou said frankly: "Anyway, I just contribute money. It doesn't matter if it goes bankrupt. I don't have to lose any more money. This classmate of mine has a great sense of fashion and business acumen. I am very happy to be able to let him use his talents!" ”

Four treasures of the store: priceless treasures

1. Air Force 1-PHANTACi: This year is the 25th anniversary of the NIKE Air Force series. NIKE Taiwan Company specially customized a pair of unique shoes in the world for PHANTACi. The sneakers are Air Force 1-PHANTACi, and the store name PHANTACi is printed on the back of the shoe using laser technology.

2. D Wayne Edwards, the fifth generation Air Jordan designer, personally signed the classic Air Jordan model and presented it to Jay Chou.

3, 4: Nike specially created exclusive Air Force 1 shoes for Jay Chou - two pairs of "Gold Armor" and "Silver Armor", decorated with gold and silver rhinestones on the classic white shoes.