Brand History giorgio armani Armani (1974-, Italy) giorgio armani, who has the reputation of "the king of coats", has gone from a low-key debut to a famous career, just like a classic fashion. Not flashy but intriguing. Brand History giorgio armani (1974-, Italy) giorgio armani, who has the reputation of "the king of coats", has a career course from low-key debut to fame, just like classic fashion, without any glitz but intriguing. Armani 1934 was born in Piacenza, Italy. He attended a short medical course first, and then worked as a window organizer in a department store in Milan. Perhaps the superiority of genius lies in its innate potential and the skills and inspiration he accumulated in silence. And this extraordinary qualification, when encountering the right opportunity, often leads to a blockbuster myth. 1964, Armani Armani, without the family background of fashion design and formal education foundation, actually designed a men's lining. With the creative enthusiasm inspired by this debut, he started a brilliant design career. After 1974 released men's wear registered in his own name, Armani and his partner Sergio Galeotti jointly founded a brand studio and launched a ready-to-wear collection for men and women in the mid-1970s. Armani is unique in material selection. As early as 1973, he explained to people the new concept of leather as a daily material. Linen, tweed, etc. They are all his favorite materials. Due to the in-depth study of the texture and performance effect of materials, Armani's clothing decoration often comes from the material itself, such as gold and silver embroidery on tulle and other traditional decorations with strong Asian and African national characteristics. Breaking the gender barrier is also a major feature of giorgio armani. Based on the concept of world balance, designers use a lot of black, gray and dark blue, and their original raw silk colors between light brown and gray, which is called "a clever balance between novelty and traditional classics required by industrial society based on neutral colors". He innovatively completely changed the tough and resolute appearance of men's jackets. Italian casual tops and long soft collarless jackets have entered the mainstream male consciousness with the title of yuppie. In the design of women's clothing, dark cloth and exquisite design in details blend with each other, dignified and elegant. Giorgio armani currently has four brands: giorgio armani is the main brand specifically targeting the upper class; Emporio Armani, Armani jeans and mani are all brands that ordinary people like. In addition, there are the same models of leather goods, shoes, glasses, ties, scarves and fragrance series. Giorgio Armani Giorgio Armani is now the largest selling European designer brand in the United States. His main brand, Giorgio Armani giorgio armani, is aimed at the rich, while Mani Armani, Emprio Armani and Armani cowboys are aimed at ordinary consumers. Today, Armani Armani's business has spread all over 100 countries. Besides giorgio Armani Giorgio Armani, there are several sub-brands, such as Emporio, mani, casual wear and Armani Jeans. Besides Armani Armani clothing, there are Armani Armani ties, Armani Armani glasses, Armani Armani scarves, Armani Armani leather products and Armani Armani perfume. Emporio Armani Emporio Armani is a very successful brand. "Emporio" means department store in Italian, that is, "Armani Armani Department Store", which is the brand of Armani Armani young series.