Current location - Quotes Website - Signature design - Interesting how Auchan X5 PLUS stole Honda XR-V customers?
Interesting how Auchan X5 PLUS stole Honda XR-V customers?
Relevant big data surveys show that automobile consumers are constantly getting younger. Young consumers under the age of 30 provide nearly 1/3 of purchasing power, and their preferences are also different. Young consumers pursue the ultimate and pragmatic. They love to enjoy life and can play hard technology, which urges automobile brands to make more efforts in sports, technology, performance and intelligent control that young consumers love. One of the best is Auchan Automobile, which grows up with young people.

Now Auchan X5 PLUS has once again surpassed its brand-new masterpiece and come to us. As a car designed to meet the needs of the new generation and young people to upgrade their grades and provide a higher level of car life, how does Auchan X5 PLUS perform? Let's compare the joint venture brand model Dongfeng Honda XR-V, which is also aimed at young consumers, to see who is more suitable for young consumers.

Design PK: sports trend VS fashion simplicity

Everyone used to say that this is an era of looking at beautiful women. In fact, this is not wrong. A well-designed car can really attract attention at first sight, and a high-value car also reflects the aesthetic standards of the owner.

As an advanced model, Auchan X5 PLUS is more youthful and energetic in appearance design. Sharp lines, dynamic contours and huge blackened front air intake grille make Auchan X5 PLUS look like a "performance beast". While fully showing the sense of movement in the details, we have not forgotten the portrayal of the overall sense. The air inlet of headlight group and fog lamp area has a high degree of fit with the middle net, which is complicated but not complicated.

The side of the car body shows the beauty of light and shadow flow, and the double waistline and the all-black wheels that dive slightly forward further strengthen the sporty atmosphere. Although the hidden exhaust design is adopted, the diffuser decoration in the middle of the tail is still very combative, which is in line with the aesthetics of young people now.

Among the joint venture brands, Honda pays more attention to rejuvenation. However, under the latest design concept of Honda family, XR-V has moved towards a simple and tough style. Although the visual effect looks simple and capable, it also incorporates elements that young people like in the detail design, such as blackened taillights, blackened wheels and various body colors. However, it has also lost its sharp sense in the past, giving people a slightly conservative overall feeling, with a somewhat mediocre shape and a lack of overall recognition. For young people who pursue new ideas, there is a lack of innovation and breakthrough in personality.

Auchan X5 PLUS interior design is more trendy. Although the 30-inch embracing smart triple screen adopts the common suspended design, the driver-centered layout and the fighter's throttle push-rod gear lever are like being in the cockpit of a fighter, and the sports atmosphere is coming. The layering of different colors and materials properly separates the functional areas, and the visual impression is neither redundant nor monotonous.

The interior and appearance of Dongfeng Honda XR-V are the same, adopting a simple design style, and the horizontal and vertical center console looks very simple, further widening the horizontal visual effect. But this also leads to a problem, that is, to make the central control panel, which is not big, look more mini. Fortunately, the application of contrasting color design makes the interior look a little spiritual and not too monotonous.

Configuration PK: wisdom and fun VS pragmatism

In today's young users, cars play not only the role of transportation, but also their travel companions to a great extent. Therefore, young people's requirements for automobile products have also risen from "easy to drive" to "fun". How to "play together" with young people is an urgent problem for many car companies. As a 6.5438+10,000-class compact SUV, rich intelligent configuration is the key to impress young consumers.

Auchan X5 PLUS is equipped with the latest OnStyle5. 1 Intelligent Happy Cockpit, and its three-screen design is very novel, especially the small screen on the far left, which is novel and interesting. Under normal driving conditions, it can display basic information, personalized signatures, cartoon images and other decorative interiors, and it can also display the left rear blind area after turning on the turn signal at a certain angle, which is quite practical. The configuration of the whole intelligent and happy cockpit is also avant-garde, with rich functions such as intelligent driving, intelligent interaction and intelligent safety. Covering 22 big scenes and 226 small scenes, it is formulated according to the needs of real users, and the interest should still be quite high.

I am impressed by the voice outside the car, which can control automatic parking, opening/closing the tailgate and so on. Outside the car, it can also be customized as needed. It is not only interesting, but also practical.

Honda's handling of users' psychology is vividly reflected in the configuration classification. The entry-level configuration is really low. There is no plastic steering wheel, fabric seat, small screen and ancestral parking radar. Even Honda's latest Honda CONNECT 3.0 system is unwilling to be equipped, but the price has reached more than 654.38+0.3 million. If you want to feel some intelligent technology from XR-V, you have to pay at least145,900 yuan. For young consumers, this is not a decimal. The configuration bought at this price is not as high as the entry-level configuration of Auchan X5 PLUS, what's more, the top model of Auchan X5 PLUS is only 1 14900 yuan, which is quite different in both configuration and price. I have to say that independent brands are more kind.

Especially in active safety, the advantages of Auchan X5 PLUS are more obvious. Its intelligent driving assistance system includes ACC full-speed adaptive cruise system, FCW+AEB forward warning auxiliary braking system, LDW lane departure warning and full voice automatic parking, which further improves driving safety. Honda's induction system equipped with XR-V has been upgraded, which increases the width of the front camera and expands the detection object of CMBS collision mitigation braking system. ACC adaptive cruise system has also added congestion following function, but the function completeness is still not as good as Auchan X5 PLUS.

Power PK: passion VS smoothness and gentleness

For young people who are passionate about life and exploring the unknown, how can a car be weak and lifeless? He may not be the fastest, but he must be motivated at all times. By 20 10.

Auchan X5 PLUS has good comprehensive performance. It adopts a new generation of Blue Whale 1.5T high-pressure direct injection engine, with the power of 138kW and the torque of 300n·m, which meets the domestic demand without any problem, and the starting response time is only 360ms, and the maximum acceleration can reach 3.3m/s2. That is to say, now its starting and overtaking reactions are very fast.

Speaking of Honda, it is said that it is to buy an engine to send a car. Can the Power Party win back some face? Perhaps in order to give the upcoming HR-V a chance to perform, XR-V only uses 1.5L naturally aspirated engine, with maximum power 124 horsepower and maximum torque 145 Nm, matching CVT gearbox, and not equipped with 1.5T engine. Although there is only 1.5L power, the daily driving power is still enough. The initial power is sensitive and the linearity is good. In addition, the smoothness of CVT gearbox is good, and daily walking is relatively calm. But the acceleration in the middle and late period is a bit difficult, just like a social animal who has been tired for a day.

Summary:

China automobile market is full of vitality and challenges. As the post-1995 car buyers gradually emerge in the automobile consumption market, and show different needs and preferences from other age groups, Auchan X5 PLUS is not only doing superficial marketing, but fully tapping the post-1995 requirements for design, performance and configuration, so as to create a vehicle that conforms to the trend of the times and has outstanding comprehensive strength. Coupled with its reasonable price, as the first car of a young family, it is simply perfect.

This article comes from Chihiro, the author of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.