The first step is to establish a personal image brand in the circle of friends-to close the distance and let users feel trust.
WeChat avatar should use a real avatar, preferably a professional photo. If you don't even want to show your real avatar to others, it is easy to have a sense of distance.
Wechat name should be real name. Nowadays, many people do WeChat business, but they don't even want to tell their customers their real names. How do they win the trust of customers?
Second, the content of the circle of friends should be purposeful-know how to better serve users.
Create user's valuable content: users add it to you from various channels because you can provide him with value at that time. But if you can't provide users with valuable information for a long time, but advertise every day, then users will naturally not look at your circle of friends, and even directly block the dynamics of your circle of friends. How can we talk about marketing without marketing objectives?
Push frequency and time should be properly controlled: it is recommended to send 3-4 news articles, 1-2 personal life articles, 1 advertisement, 1 quality information articles and dry goods a day. The dynamic time can be selected in the most active period of the user's circle of friends, so that there will be exposure and the effect will naturally be better. 7: 00-9: 00 before going to work in the morning; Lunch break11:30-12: 30; 17: 00- 19: 00 on the way to work and before going to bed at 2 1: 00-22: 30 at night.
The third step is to use tools properly to greatly improve our work efficiency.
WeChat friends circle marketing, one person can manage several WeChat friends circle. But what if it is dozens or hundreds? At this time, tools can be properly used to assist management, such as the regular sending of the circle of friends function of the chat dog WeChat assistant. You can pre-edit the contents of multiple WeChat friends circle and set the sending time. As long as it is set, WeChat can send friends to the circle of friends according to the automatic timing we set. It can effectively improve our work efficiency and easily solve the application scenario of one person managing multiple WeChat.
In short, when most people are offended by circle of friends marketing, if we handle it well and make good use of the details, we can create a more valuable and valuable circle of WeChat friends. That already shows that your WeChat friends circle marketing is more successful than others.