The content of the first move is king.
How to achieve natural growth? There are two ways:
1, take a good name, focus on the key words in the name, and then authenticate the micro signal. If WeChat ranks high, the probability of being searched by WeChat users is relatively high;
2. Do the content well. Good content fans will actively share it with friends and attract fans' attention.
The second measure is the promotion of soft text.
Soft text promotion is more suitable for some enterprises to promote their own official WeChat accounts, and the official WeChat accounts from the media are also more suitable for soft text promotion.
After writing the soft text, publish it to a high-traffic platform. If the number of hits reaches 6.5438+million, it can also attract the attention of a large number of fans, pay attention to the quality of soft articles and the platform for publishing soft articles. For example, an official WeChat account, which is not usually promoted, attracted the attention of many fans when writing articles.
The third measure is QQ promotion.
This trick is also more practical, that is, add a friend's WeChat with a private WeChat trumpet on QQ, and then convert the friend from the WeChat trumpet to the official WeChat account. In this way, you can add the QQ of the target group first, so that your customers are both your QQ friends and have the opportunity to become WeChat fans, killing two birds with one stone.
The fourth measure is the promotion of mobile phone address book.
Some enterprises or individuals may have many customers' mobile phone number resources, so how to convert these resources into official WeChat accounts? Is it effective to send short messages in groups? The effect will definitely not be good. Here is a method for reference. These mobile phone numbers can be imported into QQ address book (address book tool) in batches. Here we need a new mobile phone number to bind to QQ address book, then bind this mobile phone number to WeChat trumpet, and then use WeChat trumpet to add friends' WeChat in the address book. Finally, transfer the private WeChat friends to the official WeChat account. This method is complicated, with many steps, and the effect will not be very good. Not recommended.
The fifth measure is software promotion.
The sixth measure is the promotion of WeChat trumpet.
Using WeChat's own resources to promote the official WeChat account is the simplest method, and it is also the method used by most people. You can use the trumpet to add friends, and each trumpet can add 5 thousand friends. And then transform it through a trumpet.
Seventh measure WeChat recommendation
Although WeChat prohibits mutual push now, it is still possible to recommend public accounts appropriately, but we must grasp the scale, otherwise Tencent will misjudge it as mutual push. It is recommended that the official account of WeChat be hidden, not too direct, just recommend an account, not too much. For example, when playing WeChat, Guan Peng often recommends some official WeChat accounts in a soft way, and the effect is quite good.
The eighth measure is promotion activities.
The activity promotion is more suitable for the promotion of the official account of enterprise WeChat, which is divided into online and offline. Online also includes Internet and WeChat activities in many aspects. For example, if you launch an activity in Weibo, you will have the opportunity to give gifts. Or launch an activity on WeChat to introduce friends around you to get preferential gifts and so on. The offline formula can refer to Weibo. For example, restaurants need to promote their own micro-signals. As long as they launch activities to let every guest pay attention to WeChat, they can enjoy discounts or send certain food.