Wechat business has never been as simple as adding fans like crazy and posting on Moments. It is a systematic project, from initial product selection and customer group analysis to the use of marketing tools and content generation. , the occurrence of relationships, the establishment of trust, the closing of customer transactions, the pursuit of orders by customers, the dissemination of old customers, etc., need to be done step by step.

Finally, my summary and analysis are as follows: ┽Weixin:?zmh6?②?⑻?0

1. Many micro-businesses pay too much attention to the creation of friend circles and basically forget about a pair When chatting about marketing, I naively thought that “as long as we create good content in our Moments, the business will be good”, but the results were not that good! Micro-businesses should devote 80% of their energy to communication and interaction! Communication is an eternal topic for micro-businesses. When you add a potential customer as a friend, the first thing to do is not to directly promote your product - this is reckless and ignorant. Instead, make friends with her first, let her know what you do, try to figure out the topics she is interested in during the chat, and try to get familiar with her, leaving a good impression in her heart.

When doing business on WeChat and QQ, 80% is communication and 20% is posting content to prove that you are a professional and trustworthy person. The difference that most people don’t do well is that they spend 80% of their time scrolling and disturbing people.

2. Here are the successful micro-business experts: Cherish every like and comment from your friends, treat every like and every comment from your friends as an opportunity to break the ice, and everyone who likes will Take the opportunity to chat privately with your friends. Everyone who comments will take the opportunity to chat privately with your friends! 20% of the time is spent posting on Moments, and 80% of the time is spent interacting with friends!

3. Wechat merchants should always do two things: build trust and remind purchases. 1. In terms of establishing trust, your social account name, avatar, personal information and other information must be true. 2. In terms of purchasing reminders, strive to publish five to eight updates every day, but not all of them are product promotions. They can be some life-related information, such as pictures, text, videos, voices, etc. While ensuring publicity, pay attention to moderation. , you cannot harass your friends.

4. "Say important things three times"?: Say it once on Weibo, once on Space, and again on Moments.

5. If you want to do a good job in micro-business, you should spend at least 30 minutes writing each piece of copy! The quality of copywriting in Moments directly determines the closing rate. Each piece of copywriting is equivalent to a salesperson behind you. Excellent copywriting is like a salesperson with rich experience. It has huge inciting power and will attract the attention of friends and stimulate transactions! And poor copywriting is like a brain-dead hawker. As a micro-business, what we want is the quality of copywriting, not quantity!

6. “What should I do if I take the initiative to communicate with customers and build relationships with them, but they don’t appreciate it?”

Answer: Customers have no obligation to establish a so-called relationship with you. What you have to do is two words: altruism! In a word: The purpose of every time you contact a customer is to create value for him.

7. The core purpose of friend circle marketing is to establish a trusting relationship with friends, so that your friends understand you, like you, and trust you. Once you win the trust of your friends, then when they have purchase needs time, we will consider you!

8. People who do micro-business are prone to two "misunderstandings": 1. Continuously adding unfamiliar fans to maintain performance. 2. Continuously change products to maintain performance. What is most easily overlooked, and what I think is the core of micro-business, is "customer relationship maintenance". Do a good job in pre-sales and after-sales, and do a good job in referrals. The cumulative growth of customers is more important than customer sources and different sources of goods in the long run. One customer who trusts you is more important than 10 customers who buy and sell in one go. Customer trust will also greatly encourage you to provide good products and services. Don't be perfunctory and let down the customers who trust you.

9. Nowadays, micro-businesses are divided into two factions. One specializes in hot-selling products (shen pants, bb-pulls, etc.) accounting for 20%, and the other 80% are eager to operate a long-term brand.

How can you choose the right long-term brand to do micro-business?

I have summarized four major characteristics:

1. Rigid need (everyone needs to use it);

2. High frequency (customers will often use it after purchasing it) );

3. Strong experience (whoever uses it will know);

4. High competition threshold (why many products are overpriced is because the products are highly replicable, as long as It can be produced if there is a foundry)

10. The difference between e-commerce and micro-commerce: 1. The e-commerce era is product-centered, which is to sell products, and what is talked about is traffic and entrance. 2. Wechat business is people-centered, and sales are achieved through human relationships, so wechat business is about personal brands and communities. The essence of micro-business is to socialize first and then e-commerce. It is a kind of relationship marketing for people. You need to manage your own fans and build your own brand.

11. For micro-businesses who intend to represent products, choosing a good supplier is more important than choosing the right product, and choosing a good team is more important than choosing the right product! Of course, this does not mean that products are not important. Good products are only a basic condition. Doing a good job in micro-business also involves drainage, sales, management, training, etc.!

12. Four points that micro-business friends must do: 1. The product quality is good: publish the efficacy diagram of the used product, your own, the user's, etc. 2. Reliability: reflects reliable living standards and professional abilities.

Your own professional cases, etc. 3. Can make money; 4. Willing to train subordinates: post screenshots of communication with subordinates, meeting messages, etc. There are two other important points: one is to interact, and the other is not to swipe the screen.

13. Instructions for micro-business: 1. When choosing a product for micro-business, you must choose a product that you like and have used, and ensure that others will like it and can solve the needs of customers; also, you must choose a good product Go home. These two points are the key to your success in micro-business. 2. This year, micro-business focuses more on methods, while consumers pay more attention to services. The cost of maintaining old customers is much lower than developing new customers, so we must do a good job in maintaining and returning old customers.

14. How can a novice start a micro-business? 1. Choose products. You don’t have to choose the best-selling product, but you have to choose the most beneficial one. 2. Select a supplier. Choose a provider with strong comprehensive strength. 3. Products and customers determine your early development. 4. Customer source problem. You must persist in doing micro business. There is a big difference between doing micro business this year and last year. Last year, you could do it well just by swiping the screen. This year, you have to pay attention to methods. 5. The most important thing: faith. 6. Wechat business pays attention to interaction and service

15. If you want to recruit agents, how do you post on Moments? The core sentence: Let potential agents see the prosperity of your team and your platform from your Moments!

16. Smart artists rely on imitation. Smart micro-businesses rely on imitation. One of the most reliable ways to optimize your circle of friends and copywriting is to imitate the circles of friends of other excellent micro-businesses, and imitate the effective promotions, feedback, copywriting, etc. of other micro-businesses.

17. 11 ways to add fans to WeChat Moments: 1) Import mobile phone address book; 2) Bind QQ and add QQ friends to WeChat; 3) Add friends from radar, which is slow and tiring It will take a while for a friend to appear; 4) Scan the QR code; 5) Shake to search for friends on the phone at the same time; 6) Add nearby people; 7) Use Weibo groups to add fans; 8) Use WeChat Group QR code to add fans; (Search for keywords WeChat group QR code on social platforms, such as Tencent Weibo, Renren, Douban, Sina Weibo, Tianya, etc.) 9) Soft grammar of public accounts; 10) Use drift bottles Pick up bottles and throw bottles to add friends; 11) Create a theme group and others can add people to it.

18. It is a misunderstanding that the push time in the circle of friends is irregular. The push time can be summarized as follows: work time, 7:30-8:00; lunch time, 12:00-13:00; after get off work time, 17 : 30-18:30; dinner party, 20:00-22:30; quilt party, 00:00-2:00.

No matter whether micro-business is right or not, everyone must learn it. Because the future of business must be social business, and it must also rely on the power of mobile terminals, and this power has not yet been fully released. If you only see the negative aspects of this ecology and do not pay attention to the future it will bring about, then you may lag behind a large number of people.

Hindsight is the biggest cost!