Zou Sulian, chairman of Shanghai Pavlo, told reporters that the high-end product market with signature pens still has great potential, and the products of famous high-end brands such as Montblanc, Parker and Picasso are still popular. Shanghai Pavlo absorbed the artistic essence of Picasso and was designed by famous artists. In June, 2003, 65438+ 10, a series of writing tools named "Picasso" was put into Chinese mainland market for the first time. Its products are unique in design and exquisite in craftsmanship, and it is the main "gift pen" high-end market. At the beginning of Picasso series writing tools, Shanghai Pavlo designed unique packaging and decoration for this product. At the same time, Shanghai Pavlo has been producing and selling "Picasso" series writing tools for more than five years. Through active and effective brand promotion, this series of products has gained a certain popularity among the relevant public, covering all provinces, municipalities and autonomous regions in China, and more than 600 image counters have been set up in major shopping malls across the country. Our reporter also interviewed Wang Hongxin, the person in charge of Shanghai's artistic imagination. He said that Picasso International Development Co., Ltd. (Hong Kong) and French Picasso Family International Group Company (Hong Kong) have registered relevant Picasso trademarks in Hong Kong, China, and Shanghai Art Imagination is the authorized party. It is not convenient to disclose details or fax related information at present.