The Snickers advertising slogan is as follows:
1. Sweep away hunger and meet the challenge.
2. Milk, peanuts, chocolate.
3. If you are hungry, eat it. Eat it.
4. Sweep away hunger and gain unlimited vitality.
5. You feel weak when you are hungry. Fight hunger and be yourself. Snickers is really exciting.
6. Eliminate hunger, replenish energy, and have zero trans fat.
Snickers is a chocolate product produced by Mars Company. It is a caloric chocolate brand with a sweet and salty taste. It was launched in the United States in 1930. Snickers peanut-filled chocolate is a typical example of caloric chocolate. The packaging is the smallest 20g package, the slightly larger 35g package, 51g package, 70g two-pack, 175g multi-pack, 240g Enjoy Satisfaction package and 460g Enjoy Family Bucket.
Strategic Highlights of Snickers
1. Wang Jiaer Lijia officially announced Wang Jiaer as the new brand spokesperson and the captain of the "Hungry" Task Force. Launching a new brand marketing theme for winter: "Sweep Hunger, Stay Strong". It quickly aggregates the popularity of the entire network and detonates topics with high topicality. While embracing the traffic, it effectively conveys the brand concept, helps ice and snow sports, and helps all young people in need of energy.
2. Breaking geographical restrictions and helping “300 million people go to ice and snow”
“300 million people go to ice and snow”. Nothing can stop the people’s enthusiasm for ice and snow sports. Snickers A "Hungry" mobile supply station was built at the grassland ski resort to truly restore the TVC "Hungry" mobile team war room scene to continuously replenish energy for ski enthusiasts; at the same time, a national home skiing challenge was launched on Douyin to break the restrictions on ice and snow sports and allow all people to Enjoy the fun of ice and snow sports.