When sending an "urgent" email, it is recommended not to "wolf", otherwise no one will notice when you do have an urgent email.

-Rosemary hafner

2. Full screen capital letters

Are you yelling? This is the visual effect of capitalization. Unless you want to give your client a shot in the arm, please close CAPS LOCK.

-Rosemary hafner

3. It's too informal

E-mail can reflect the relationship between you and your customers. If you express it too casually, it will only show that you are not professional. I suggest using exclamation points, expressions, font sizes and phrases more carefully.

-Hafner

Besides, not everyone can read abbreviations. If the client is different in age from you or has a language barrier, please write your full name.

-Randall

4. The expression is too blunt

I often receive some "one-line emails", which seem to be automatically replied by the system. Sometimes expressing your personal characteristics and feelings properly will be beneficial to negotiation, otherwise you will behave like a robot.

-Oliver

5. Send mail at 3 am

I only do this occasionally when I wake up early and feel very motivated. But according to my survey, even in the world of "24-hour" workaholics, this will not be accepted by most people. Of course, if you have a sudden inspiration at night, I suggest you write an email and save it in the draft box, and then send it out during working hours.

-Oliver

Special reminder: Many of our foreign customers have time difference with China, so we should pay special attention to sending emails at this time. Your 9: 00 a.m. may be midnight in TA. )

6. Use vague subject lines

The beginning of "It's me", "Hey" or "FYI" will confuse your customers. He doesn't know what you want to say in this email, so naturally he won't spend precious time opening it. In business dealings, it is best to be concise and to the point, so as to prompt customers to give feedback faster after reading it.

-Oliver

7. No subject line

E-mail without subject will make people angry, and customers will only treat it as spam.

-Augustine

8. Don't beat around the bush and say it directly

If you throw out your opinions or questions at the end of the email, it is also annoying, because customers have to read it again. The goal of e-mail is to be concise and respect the customer's time.

-Augustine

9. I don't know the so-called email address

If you want to be professional, whether you send emails to customers, colleagues or anyone, you have to abandon informal email accounts. After all, accounts with sensitive words will give people a bad impression from the beginning.

But if you insist on using it, you should at least create a separate email account for the sake of professionalism.

-Randall

Free experience of foreign trade artifacts: 4m.cn/pOyvH

10. Predicate is too long.

It is ok to have a signature file under the signature, but the information is too long for anyone to understand. Your information needs to match the image of commercial products.

-Randall

1 1. There is a confidential notice at the end of each email.

When you send files or pictures by email, whether the content is confidential or not depends on the customer. It is recommended to reach a confidentiality agreement with customers before sending sensitive documents, so that even if information is leaked, you still have evidence.

-Randall

12. Emotional tone

When a customer replies to your email after three weeks, your next email often contains a little anger. But it is harmful to the negotiation, so never send malicious emails to your customers.

I suggest you put the reply email in the draft box for 2 days, and then take it out to modify it to get rid of subjective emotions. This will help you achieve your goal faster, because you show your patience and professionalism, not your emotions.

-Oliver

13. It's too perfunctory

If you are familiar with customers, you can sometimes omit some details. But if this customer is unfamiliar with you, or the order is large, be polite and professional. Words such as "please", "thank you" and "best" at the end are indispensable.

-Oliver

14. Countless typos

"The typos are mostly because I sent them with my iPhone." Please, this is no longer an excuse for too many typos! Now everyone will send and receive emails on their mobile phones. If it is a very important customer, be sure to check for typos before sending it.

-Oliver

15. Annoying punctuation

If you want to express your happiness with an exclamation point, use one. People sometimes get carried away, and adding a lot of exclamation marks at the end of the sentence will make customers feel that you are very emotional, which is not conducive to the completion of the order.

-Barbara patchett

16. non-professional fonts

Handwriting should be divided into occasions. For business mail, you must ensure that your font color and size are standardized. The most important principle is: make it easy for customers to read.

In general, it is best to choose a font size of 10- 12 for easy reading, such as Arial, Calibri or Times New Roman. Of course, black is the safest color.

-patchett

17. Too long

Most people spend a few seconds (not minutes or hours) reading an email, and many even skim it, so it is best to divide the email into several short paragraphs and list them in order. Important information can be marked in bold or italics, but it should be used moderately.

-patchett