It seems a wise choice for Unicom to find Yibo, because Yibo is well-known and its fans have amazing purchasing power. However, Unicom did something wrong. In order to get more fans to buy mobile phone cards, they also showed many meaningful figures. Homophones are all related to Yibo. Originally, this is a good thing, but there is a number that makes Wei Fen very disgusted. The homonym of this mobile phone number is the war of fraternity, but it feels that Unicom is doing something. This is obviously Eber's endorsement, and I have to bring Sean. Everyone in the mixed rice circle knows that the fans of the two families are quarrelling as a bee. Many fans are disappointed with Unicom and don't plan to buy Unicom's number. Those who have Unicom numbers don't want to use Unicom anymore.
Among the three major communication modes, telecommunications is the best, with the number of users increasing and the number of mobile users decreasing. The worst is Unicom, with a net decrease of10 million users. Unicom invited Yibo to increase customers, but its wrong operation had the opposite effect. Unicom users will not only increase, but may also lose their previous users. I have to say that Unicom's marketing method does have problems. Not only Unicom, but also two other operators invited popular stars, and the effect was not bad, but that was at the time of 3g. Now most people are using 4g, and all three companies compete on price. It is not wise to find a spokesperson. Everyone is more concerned about whether the packaging is suitable.
But now it has to develop into the 5g era. The demand for mobile phone cards will increase, and all three companies are looking for brand spokespersons to attract young people to buy them. Mobile found LAY to speak for it, but it still works, which shows that the star effect is useful. However, China Unicom's operation fans don't buy it, not only because it involves Sean Shaw, but also because China Unicom itself has many defects. Its packages are not very affordable, and there are many packages suitable for telecommunications. The biggest feature of China Mobile is that there are many outlets, and Unicom doesn't occupy any of them, so that it can't be sold until now.
No matter what kind of products, it is really a good idea to find celebrity endorsements. As long as celebrities are well-known, sales will go up. But there is also a premise. If the product itself is not practical and has many defects, fans will not spend money. Those fans have a characteristic that they may buy expensive things, but they will not buy things with many problems. Unicom is shooting itself in the foot, which makes people feel a little funny. I hope that brands will think more about the consequences when thinking about marketing plans.