As we all know, WeChat is the industry leader of mobile app. Almost all users with purchasing power will have their own WeChat, and micro-store, as a shopping app on the mobile side, is bound to catch a ride on WeChat. At present, WeChat promotion includes circle of friends promotion and WeChat official account promotion.
The foundation of circle of friends promotion is to have enough WeChat friends. First of all, set an attractive avatar according to the location of your store, and add enough friends every day through the functions of nearby people, drifting bottles, shaking and so on. For example, if I sell women's clothes, I will set it as a natural handsome guy with a female friend's head.
2. Promote public accounts
The foundation of WeChat official account promotion is that you should have your own WeChat official account (subscription number or service number), and then attract fans through various methods. Now basically all walks of life have corresponding official WeChat accounts, and it is a bit late to start now. Or sharing method: apply for a subscription number in official website, WeChat official account, which will increase the number of fans, share useful information and experience for users, and snowball the number of fans by sharing fans. There are too many ways to promote official WeChat accounts, such as posting QR codes and micro-signals to all allowed places on the Internet (such as QQ Space, Weibo, Post Bar, Forum, Douban, etc.). ), and exchange resources with others to push each other, pay for large-scale help, print QR codes on flyers offline, and put QR codes in crowded places. If there is a physical store, put it in front of the store and encourage customers to pay attention to the official WeChat account. There are too many ways, so I won't give examples here. Let's use our brains.
3, forums, post bars and other remote promotion
Micro-stores were born in line with the general trend of mobile Internet, but most online shopping users are still accustomed to using computers, because there are many sources of information on the PC side, and advertisements on the PC side are also the most effective.