This brand is evisu.

evisu is a popular street denim brand in "Tokyo Osaka" created by designer Hidehiko Yamane. It was established in 1991 and uses the "M" pattern on the back pocket as its logo. It turns out that this "M" pattern It is a back pocket car flower that evolved from Levi's. The founder of the brand, Mr. Hidehiko Yamane, always adheres to a serious attitude and strives to pursue what he loves most.

Iconic elements

1. "Quality Assurance" label

The front Buddha head label/cloth label is made of poplin and cotton/leather. Printed with EVISU's signature details. The smiling face in the center of the logo is EVISU, the Japanese god of wealth, symbolizing the brand's image and tradition. The Chinese characters in the four corners represent the quality and origin of the brand. Jeans with the NO.1 Ebisu Buddha head as their logo, respect excellent craftsmanship, extraordinary design and top-quality fabrics, and are produced in Japan.

2. Denim

EVISU’s denim is made using old-fashioned flying shuttle looms. EVISU's signature indigo is dyed using a ring dye machine, where cotton yarn is dipped through a rope into a vat filled with indigo dye up to 30 times. Each pair of selvage denim fades to varying degrees with age and cleaning, making it unique to each wearer.

3. Seams

EVISU will use different types of seams according to different parts of the jeans. On the same pair of jeans, EVISU will use up to nine colors of seams. Lines, color tones ranging between yellow and black.

Reference for the above content: Baidu Encyclopedia-Evisu