Wechat marketing should pay equal attention to marketing and making friends, in order to form an effective word of mouth and run effectively for a long time. Below, I have compiled a demonstration text of the hospital WeChat marketing plan for everyone. Let's see:

Single platform analysis

(A) Advantages of WeChat platform

1. There are many users and high frequency of use, especially in first-tier cities.

Wechat is widely used on the way to work, shopping, eating and all kinds of leisure time.

2. WeChat can locate.

By using the functions of people nearby, people in the surrounding areas can be locked in and effective and precise marketing can be carried out.

3. Low cost.

In addition to the necessary labor costs, only some traffic costs are generated.

4. It has a good publicity effect.

(B) the shortcomings of WeChat platform

1. The powder adding speed is slow and needs to be accumulated slowly. Sometimes it is necessary for the staff to keep shaking their mobile phones or looking for people nearby.

2. Wechat does not provide online functions for mobile phone users.

3. The interaction efficiency is much better than that of QQ and other platforms on PC.

Second, the market analysis

(1) Applicable object

Wechat is suitable for gynecological hospitals, andrology hospitals, health management centers and plastic surgery hospitals, with a wide audience. These institutions have a wide audience and can regularly provide users with information on health care, physical health care, beauty and skin care, self-cultivation and shaping, which is conducive to the long-term development of influence.

(2) It needs long-term maintenance

Customers generally concentrate on working hours, lunch break, off-duty hours and midnight in the morning. If we only promote WeChat during office hours, the efficiency will be greatly reduced.

(c) There are general problems in the consultation volume and appointment rate.

Under normal circumstances, if you consult 100 people a day, the reservation rate is about 10%. There are also some cases where the promotion of WeChat is weak and the consultation and appointment are very low.

Third, popularize the method of adding powder

1. Shake the phone.

2. Through the function of people nearby

3. Import the collected mobile phone numbers and QQ numbers of potential customers.

4. Online promotion of QR code and micro signal.

You can use QQ, WeChat, Soft Text, Weibo, email, official website and other ways to promote the company's micro-signal.

5. Promote the number of QR codes and WeChat offline.

You can declare WeChat QR code and account number in online publicity activities and materials, guidance materials from various hospitals to customers, hospital corridors, consultation rooms, toilets, halls and other corresponding locations.

6. Use the function of drift bottle

7. Use the radar function to add friends

8. Use the search function to add friends

9. Find a way to add all the people who have seen or consulted to our WeChat.

Four specific operations

(A) the two routes of WeChat construction

1. From the media

Wechat is a self-media platform, which needs to attract fans and remain attractive for a long time in order to play a huge marketing role. To build a self-media society, it is necessary to provide users with the information they need, such as health care, beauty and skin care, life skills, jokes and gossip.

2. Promotion information route

After all, corporate promotion of WeChat is different from personal WeChat, and the ultimate goal is to promote marketing, hoping to tap out potential customers and eventually attract transactions. Therefore, marketing information and promotion information need to be implanted, and online and offline promotion activities are also needed.

(B) Matrix: "two main +N auxiliary"

1. Create a main official WeChat account, generally 1. You can create more if necessary.

Job number setting and tasks:

A. Starting point of promotional information

B. Publish some useful information to help build self-media

C. interact with fans and accept their advice.

D. You can use the official LOGO with strong official meaning as the avatar (you can directly use the corporate logo, or you can set another corporate logo dedicated to WeChat, which must look good) to increase your credibility.

Personalized signature can be set to "XX Plastic Surgery Hospital opened today as a reward, reply to WeChat and send a gift immediately!" As shown below. Because there is a word limit for personalized signatures, only 29 characters can be entered, so it must be concise and highlight the highlights.

E if you can use the name and real-name authentication of the hospital director or expert, it will not only increase the credibility, but also increase the affinity and attraction. The avatar at this time is also the avatar of a real person.

2. Create main personalized accounts, generally 1, and create more if necessary.

The main platform from the media.

Health care, beauty and skin care, life skills, jokes, gossip and other information to maintain long-term appeal to users.

The B account promoted in the promotion campaign has accumulated a large number of fans.

C forward WeChat official account promotion information or directly release promotion information.

D interact with fans and accept their advice.

E account should have a certain official color, and the relevant information should be authenticated in the name of hospital director or expert.

F personality signature and related materials should be embedded in hospital information, and generally not directly written into straightforward publicity information.

3. Create a variety of personalized trumpet

Forward personalized main number and public platform information to accumulate fans.

(3) Main marketing methods

1. Online to offline

Generally speaking, it is necessary to hold promotional activities and configure related gifts, and the gifts should be attractive. Encourage fans to forward or help attract more people to pay attention to our micro signal. Especially important activities and gifts can be taken by lottery or on-site collection, especially on-site collection, which can take the opportunity to directly implement marketing transformation.

2. Use the characteristics of the media

Spread the corresponding marketing information to fans and acquire customers through interaction.

Use the group chat function

The group chat function can effectively delineate relevant people, and continuous screening can only leave a more accurate customer base, which can also reduce the pressure on the function of fans' circle of friends.

4. Send messages directly to fans.

5. Other methods, such as drift bottles.

(4) Precautions

1. Make plans and records when publishing messages, and don't disturb users too often.

2. Fans and netizens should reply their questions in time.

Five summary evaluation

1. Every activity should be summarized and evaluated in order to improve the work.

2. WeChat marketing must find the right person to take charge of daily work. This person should understand our work, care about the needs of users, have enthusiasm and feelings. If WeChat marketing is always cold, it will not have a good result.

3. Establish customer information files, accumulate customers' interests and hobbies, and form a marketing database. So as to send information of necessary holidays and important time points.

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