Van Gogh died poor
? Van Gogh was poor and depressed during his lifetime. Although he painted more than 900 oil paintings in his life, he only sold one painting during his lifetime, and his income was 400 francs... …Van Gogh committed suicide a few months later. Van Gogh's life was unremarkable, and he lived the life of a complete loser; but his paintings were colorful and full of all kinds of "obscene thoughts" about a better life in the future. From "Starry Night" to "Sunflowers", they all express Van Gogh's inner desire for freedom. Apart from hanging out with the laughing woman, Van Gogh could only drink to drown his sorrows. Poverty kills: Van Gogh went crazy! He cut off his own ear. When his brother no longer provided him with living expenses, the 37-year-old Van Gogh chose death: he ultimately shot himself. Van Gogh died poor.
Picasso died rich
? Compared with Van Gogh, Picasso’s life was brilliant and brilliant. When he died at the age of 91, Picasso left behind more than 70,000 paintings, several mansions and huge amounts of cash. According to estimates, the total value of Picasso's inheritance reaches 39.5 billion yuan. Obviously, Picasso died rich. He is also a painter, why is Picasso so rich? It turns out that Picasso was not only a painting genius, but also a marketing genius, and a money master who could tell stories.
? Stories are more valuable than paintings. Whenever Picasso wanted to sell his paintings, he would hold a painting exhibition first, and then summon a large number of familiar art dealers to listen to his stories. Tell the creative background of the work, the creative intention of the work, and the stories related to the work. If a painting wants to sell well, it must first be painted well. But if it's just a painting, I'm afraid no one is willing to pay a high price for it. What people are more interested in is the story behind the painting. With this interest, the story becomes valuable, and the paintings in the story become valuable as well. This is a process of "monetization" of products. Many people don't understand it, but the genius Picasso understood it well. Today, all expensive products have vivid brand stories, and these brand stories are still being interpreted innovatively every day.
Picasso also "favored his face". It is said that after Picasso became famous, he liked to pay by check even when buying small daily necessities. Why? Actually, there is a little secret here. When Picasso was already a famous painter. If he made a purchase by check, what would the store owner who received the check do with that check?
? Picasso believes that instead of taking this check to the bank to exchange such a small amount of cash, the shop owner should treat this check with Picasso's autograph as a work of art, frame it and collect it quickly, at least It is also a very meaningful souvenir, and maybe it can be sold at an increased value in the future. So, in order to shop without spending money, Picasso used checks to check out, which is equivalent to today's celebrity face-swiping.
? Well versed in the principle of brand premium
? There is a winery in Bordeaux, France that belongs to the extremely mysterious Rothschild family - Chateau Mouton Rothschild. The high-end wines produced by Tong Winery are world-renowned. Since 1945, Philippe Rothschild, the owner of Chateau Mouton, has invited many painting masters to design wine labels for him every year, including Picasso, who designed the 1973 wine label.
But Picasso did not ask the winery to pay him, but accepted a batch of wine as remuneration. Picasso believed that the value of this batch of wine would soar because of the labels he designed. In addition to keeping it and drinking it yourself, if you sell it in the future, there will definitely be a higher premium. It can be seen that Picasso is really a foresighted financial expert.
? Van Gogh died poor, Picasso died rich. The reason why Van Gogh was poor was that he could not realize the value sharing with others during his lifetime, while Picasso realized the brand premium during his lifetime. Picasso once said: “What I paint is not the appearance of things, but the essence that cannot be seen with the naked eye.
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Chen Jiali, No. 4, Guomao 166