Artie's attention to Ross
In order to sign the then popular king Ross, Adidas not only provided Ross with a contract worth $65.438+85 billion in 2004, but also reimbursed Ross's private jet expenses every year, giving Ross's brother a consulting fee of $250,000-$350,000 every year, and even several good friends of Ross can get a consulting fee of $50,000-$75,000 every year.
However, in this contract, Artie also left a hand. For example, if Ross is not selected for the All-Star Team or the Best Team for two years, the contract amount will be halved. Obviously, Ross has already triggered this clause, but Adidas has not implemented this clause, and it still pays Ross the full endorsement fee.
Having become a role player, why does Adi attach so much importance to Ross and launch signature shoes every year?
Adi's attention to Ross is not only enough endorsement fee, even though Ross has become a role player in recent years, Adi will carefully launch signature shoes for Ross every year. Why does Artie value Ross so much?
The first is the influence of Ross. Although Ross's peak period was not long, Ross, like Cristiano Ronaldo in football, left a profound influence on fans at the peak period. This also makes Ross even a role player. The fans' feelings for Ross are still there, and Ross's influence and attention are still there.
Secondly, Ross's own cargo capacity. Even if he became a role player, even though his exposure was not high at one time, the sales of Ross sneakers were always in the forefront of the league, and even Ross once forced Beard, Lillard and McGrady to become Adi's sales kings. The sales of sneakers also made Adi reluctant to give up this IP.
To sum up, while the iron is hot, it needs to be hard. Adidas attaches importance to Ross, and the most important thing is that Ross's own commercial value and attention have never declined.
First of all, although Ross is already a star player, his popularity has not disappeared, just because he scored 50 points in the Timberwolves last season, his popularity has expanded. Ross will be more active if he joins a strong team like the Lakers, Warriors or Rockets. For example, when I was a teammate with James three years ago, there were more topics than at any stage in the post-bull era. Although Pistons are not paid much attention, Ross is still the most beautiful boy in Detroit. He is more famous than Griffin.
In the last two years of all-star voting, Ross can enter the top two in the Eastern Conference backcourt. Just limited by the rules, that is, the fans voted only 50%, so they were brushed off by the head coach and the media. This season, Treyan and Siakam are actually all-star starters, which is a retrogression of all-stars. Although Ross is out of fashion, he always likes Bouthry Young's performance.
In addition, there are not many basketball stars that Adidas can sign, and McGrady and others have retired. Harden and Lillard can't afford too much drama, they can't compete with Nike, and they don't have much lead over Andema who owns Curry. Therefore, they are unwilling to lose any assets. Ross has the capital of the youngest MVP in history and countless fans. This traffic star, Adidas doesn't want to give up.
star rating
God or man?
Jordan is a god, and everyone else is human.
Ross is a meteor that once shone.
If you can't screw it out, what basketball star can Artie get? Harden! Hehe, his sneakers are so ugly! !
Because this is a lifetime contract.