In 2005, it received 3.89 million tourists, and the total tourism revenue was 3.52 billion yuan, up 40% and 32.8% respectively over the previous year. The main features of tourism development are:
-the development of tourism has received more attention. In 2005, Longyan Municipal Party Committee and Municipal Government proposed to focus on developing "10+3" key industries in the new round of development in the 11th Five-Year Plan, and tourism was identified as one of the "10+3" key industries. In the 11th Five-Year Plan, the development of tourism has played an important role. The Municipal Tourism Industry Coordination Group was specially set up, with the deputy mayor as the team leader and office director, giving the "Coordination Group" the right to coordinate affairs, discretionary funds and personnel deployment in promoting the development of the tourism industry, timely studying and solving major problems in tourism development, and promoting the formulation and implementation of relevant policies and measures.
-Red tourism is heating up rapidly. Red tourism in Longyan has been included in the National Red Tourism Development Plan of 2004-20 10, and has become an important part of Hunan, Jiangxi and Fujian tourist areas in 12 key tourist areas and 30 national red tourism boutique routes. The series of red tourist attractions has also been listed as one of the national 100 red classic tourist attractions, which has been strongly supported by funds, projects and policies. At the end of March 2005, the Provincial Tourism Bureau held the launching ceremony of Fujian Red Tourism in Gutian, Shanghang. Nearly 10,000 people participated in the signing ceremony of the red tourism launching ceremony, which set off the climax of red tourism in the whole province with great momentum. On June 5438+ 10, 2005, the General Office of the Provincial Party Committee and the General Office of the Provincial Government issued the Outline of the Red Tourism Development Plan of Fujian Province in 2005-20 10, which clarified the status of Longyan red tourism as the leading red tourism in the province.
-tourism supporting facilities have been strengthened. Invest a lot of money to transform the environment of Gutian conference site group. Two professional tourist transportation teams, Yongding Tulou and Honggutian in Shanghang, have been newly established. The city's professional tourist transport fleet has reached five, and 29 large and small transport vehicles have been put into operation, which can carry 900 tourists at one time. Newly established 7 domestic travel agencies, including Longyan Xinzhong Travel Agency and Longyan Zhongyuan Travel Agency; Longyan Shanshui Travel Agency was promoted to an international travel agency; Provincial Tourism Company and Xiamen Tourism Group have also set up international branches of travel agencies in our city, bringing the total number of travel agencies in the city to 40. The first four-star tourist hotel, Longyan Zhongyuan Hotel, has accelerated its construction progress and is scheduled to be put into trial operation in April 2006.
-New progress has been made in the development of tourism projects. As for the scenic spot project, the bidding for the management right of Guanzhishan was successful. Fujian Hublot Construction and Development Group Co., Ltd. invested 62.66 million yuan and obtained 65% equity of Liancheng Qilong Tourism Development Co., Ltd. Zhangping Jiupengxi Shangcha Township Tourist Area was built by private enterprises in this city, with an initial investment of15.8 million yuan, which was officially opened to the public during the May 1 ST period in 2005. The project of Liancheng Wenheng Hot Spring Tangtou Tourist Resort, which was developed with foreign investment, has started construction.
-Tourism publicity has achieved remarkable results. In August, 2005, Longyan Tourism Promotion Conference was held in Shenzhen. Longyan Tourism Bureau and Shenzhen Tourism Bureau formed a friendship bureau, and jointly held a series of activities of "Red Tourism Leading, Old Special Zone Development", which strengthened the market development of Pearl River Delta and Yangtze River Delta. The 3rd Longyan Tourism Festival and Changting Red Land Culture Festival was held on June 5438+065438+ 10, 2005. During this period, the 70th anniversary of the victory of the Central Red Army's Long March was commemorated, and the "Long March starts here" square cultural performance, Tingzhou Hakka Food Challenge, Tingzhou Hakka Food Tasting Meeting and other activities were held. Nearly 1,000 leaders at all levels, people from the tourism industry, travel agencies and news media participated, which played a good publicity role.
-The tourism market has been further standardized. Focus on standardizing tourism management and business practices, standardize market order, severely crack down on all kinds of illegal acts, and vigorously rectify the inbound and outbound tourism market, one-day tour market, tourism shopping market and tourism transportation market. Promote the "integrity" construction of tourism enterprises, formulate and publish integrity tourism activity plans and integrity conventions, and advocate the concept of fair and reasonable competition. In 2005, Longyan Kang Hui Travel Agency, Longyan Shanshui International Travel Agency, Liancheng Guanzhishan Travel Agency, Longyan Shanshui Hotel, Liancheng Post and Telecommunications Resort, Guanzhishan Scenic Area and Liancheng Xinquan Tourism Shopping Mall were on the list of "Top 0 Honest Tourism Enterprises in Fujian Province 100".