On the street, you can see people everywhere wearing clothes or shoes or pants or backpacks or various accessories with hooks. Men, women and children all know - NIKE. I dare not say anything else, but in the field of sneakers, NIKE is definitely the king of kings? Why is NIKE so successful? We don’t talk about NIKE’s quality and style, but just talk about NIKE’s sales philosophy. This alone is enough to make NIKE the king.

First of all, for us basketball enthusiasts, the biggest reason to buy a pair of NIKE shoes is because NIKE shoes are endorsed by our favorite NBA stars. NIKE’s AIR JORDAN series has long become a classic. There are 22 models, including countless hybrid shoes and TEAM models; the fifth model of the new king LEBRON JAMES's endorsement shoe has been unveiled; KOBE, the idol in the hearts of countless people, also has his third pair of signature shoes. This all prompts us to buy NIKE shoes, and we imagine ourselves flying on the court like a star.

When I mentioned the JORDAN shoes just now, I have to mention the savvy of NIKE, because the JORDAN series is a long-lasting series. From JORDAN 1 to JORDAN 22, almost every pair has become a classic. NIKE In order to attract more consumers, many hybrid styles were specially produced. Some combine the classic features of several pairs of shoes, and some combine the advantages of two adjacent generations of shoes and integrate them into the ".5" series, which has also become The exclusive shoes of ANTONY, the heir to the AIR JORDAN series, these hybrid shoes are as attractive to consumers as genuine shoes, or even more so.

Similarly, JORDAN shoes and JORDAN shoes can be hybridized, and different series of shoes can also be integrated with each other. JORDAN 12 and NIKE’s classic AIR FORCE 1 will be on the market soon, and the market will definitely be good. DUNK+COURT+FREE’s The limited edition is simply out of reach.

JORDAN shoes are classic, but it is impossible to put 22 pairs on the shelf for sale at the same time. This is unrealistic. The same goes for other shoes. There will always be times when they are outdated. NIKE has shrewdly adopted the method of re-engraving, taking out the classics and re-producing them, adding more colors. Similarly, the price is much more expensive than the original shoes.

Another way NIKE attracts customers is to issue limited editions. Imagine you own a pair of only 1,000 pairs of shoes in the world. How excited would you be? NIKE will also release special editions of some sneakers in various cities or countries, commemorative editions for some major events, or package sales of two pairs of classic shoes. This is infinitely attractive to customers. Those who love SNAKER, who collects sneakers, also helps promote NIKE.

NIKE’s second signature shoe for its star player KOBE is divided into three categories, one pair each of ULTIMATE STRENGTH LITE, in order for KOBE to meet the different needs of different games. A shoe launched in 2006, the upper is exactly the same, but the soles are made of three different technologies: AIR MAX FREE and SHOX, which are suitable for speed, high-flying and power players respectively. This diversified design, Targeting different types of consumers, it is also NIKE’s classic sales concept.

Most of NIKE's sneakers are relatively expensive, especially some celebrity signature shoes. Considering the economic level of many consumers, NIKE has launched small versions of celebrity shoes, which are simplified celebrity shoes. They are no longer celebrity shoes, but they still have the high configuration of celebrity shoes and are very cost-effective.

Speaking of NIKE, the most classic one is AIR FORCE 1. This pair of sneakers produced in 1982 has been enduring for a long time. NIKE releases different color matching versions for it every year. This year is the 25th anniversary. , NIKE has launched a large number of AIR FORCE 1. Do you still doubt NIKE's sales philosophy? Look at how many traces of AIR FORCE 1 there are on the street, you will be speechless.

Take a look at these clever tricks of NIKE, which will tempt you to own a pair of NIKE shoes.

Do you also want to be the king like NIKE? Then you must also learn to think more - ideas determine destiny.