Sotirio Bulgari was born into a family of Greek silversmiths, and later his family moved to Italy. 1884, Sotirio Bulgari opened her first shop in Ting Street, Romasis, selling silver sculptures. 1905, with the help of sons Costantino and George, Sotirio Bulgari established Bulgari's headquarters in Via Condotti, which is still Bulgari's flagship store. After the end of World War II, the second generation, who took charge of the family business, decided to break away from the strict norms of the French goldsmith school, draw inspiration from the classical art fields of Greece and ancient Rome, integrate the Italian Renaissance aesthetics and the style of the Roman goldsmith school in the19th century, and make a unique taste belonging to Bulgari, which is a major turning point in the history of Bulgari's style. In the 1950s and 1960s, Bulgari's innovative style captured the hearts of many rich celebrities and movie stars.

/kloc-In the 1970s, Bulgari entered the first stage of expanding its international territory, opening boutiques in new york, Geneva, Monte Carlo and Paris. Bulgari launched the brand classic watch Bvlgari on 1977 based on the metalworking and jewelry page. 1982, Bulgari time Neuch? Tel was established to design and manufacture Bulgari watches. For the field of watches, Bulgari is not willing to develop only from the perspective of jewelry, but should further advance to the road of professional watchmaking.

Bulgari has been actively promoting the vertical integration plan since 2000. First, it acquired watch manufacturers Gerald Genta (Genta) and daniel ross (daniel ross), which is the core part of the merger plan. In 2002, Bulgari acquired a 50% stake in Crova, a top jewelry brand, and then acquired all its shares in 2004. In 2005, Bulgari Group successively acquired three other companies, including two Swiss watchmaking companies: Cadrans Design, which specializes in manufacturing top watch dials.

And Prestige d'Or, which specializes in producing metal watchbands. In the same year, Bulgari acquired all the shares of Italian leather company Pacini, and renamed it Bulgari Accessori S.r.l By 2007, Bulgari's efforts to promote vertical integration in the field of watches had achieved fruitful results, and it had the ability to independently design, manufacture and assemble movements, which was the first in history.

In 2009, Bulgari Group launched the first watch Sotirio Bulgari Tour Billion Quantiè me Perpé tuel independently manufactured by Bulgari, and its movement and parts were all produced and assembled by Bulgari itself. BVL 465 movement is completely independently developed by Bulgari, which has the functions of transparent automatic tourbillon and perpetual calendar, and is equipped with innovative double coaxial anti-jump pointer display function.

2011March, LVMH group announced the acquisition of Bulgari for 4.3 billion euros. LVMH will issue16.5 million shares in exchange for152.5 million shares held by the Bulgari family, and the Bulgari family will also become the second largest family shareholder of LVMH Group.