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How do you think Tencent and Luckin Coffee will build a retro coffee shop?

On March 25th, Tencent QQ and "Little Blue Cup" Luckin Coffee jointly created the theme store "1999 beta" for the 2th anniversary of Tencent QQ, which was officially opened in Shenzhen Aerospace Science and Technology Plaza.

With the opportunity of the 2th anniversary of QQ, this theme store recreates the social culture and retro atmosphere at the beginning of QQ to the greatest extent, so that every user who grew up with QQ*** can relive the feelings that have remained unchanged for 2 years with a cup of coffee.

in addition, there are more amazing nostalgic designs in the 1999beta theme store. When the customer enters the store, the QQ message prompt sound of Didi Didi will ring accordingly; The theme wall decorated with classic QQ avatar and chat interface has become a killer weapon to carry QQ users' youthful memories; Except for penguin pillows and dolls that can be seen everywhere.

within one month after the opening of the theme store for the 2th anniversary of QQ, five-digit and six-digit QQ users will get free coffee and cups when they go to the store, and there will be a limited number of QQ dolls for two months. Tencent employees at the opening site can also experience coffee +AI operation: sign in through face recognition and receive coffee benefits.

QQ and Luckin Coffee jointly opened a store, bringing more freshness to the coffee shop with retro feelings, and letting more young people know and participate in the activities of the 2th anniversary of QQ.

Luckin Coffee and Tencent signed a strategic cooperation agreement to open the theme pop-up shop in Shenzhen Tencent headquarters building. In addition, WeChat has been providing traffic for Ruixing. Ruixing can rapidly expand and become popular among young people, and the social functions of QQ and WeChat friends circle have made great contributions.