Xiaohongshu had more than 220 million registered users as of June this year, 65438+ 10, most of them were post-90s and post-90s, and most of them were female users. Such a high-quality channel can't be ignored by promoters. First, the traffic portal Xiaohongshu app has its own search function. When searching for keywords, there will be corresponding content, so keyword ranking has become an important traffic portal for Xiaohongshu. Generally speaking, customers who search for keywords are accurate target customers, and competing for keyword rankings is naturally a key step in the promotion of Xiaohongshu. When keyword ranking is displayed, it is divided into three parts: comprehensive ranking, hottest ranking and latest ranking. The content displayed on the discovery page on the first page of Little Red Book is what we call natural display. Natural presentation is based on intelligent matching mechanism, that is, the system matches and presents the content that users are interested in according to their identity attributes. Second, the weight factor can a small red book number be operated, and the most important thing is whether the weight can be raised. If an account is downgraded by the system, it will be restricted at present and its title will be banned. This part focuses on how to avoid reducing power, and avoiding minefields can naturally increase weight. 1, nicknames cannot contain any marketing product words. Many friends sent more than a dozen articles without reading them, let alone praise and attention, because nicknames contain marketing words and product words. Xiaohongshu is a sharing community, and the government has curbed and cracked down on any form of marketing behavior. When many people start to operate Little Red Books, nicknames like to bring marketing words and brand words, such as the general agent of XX products, and lose at the starting line, because the official will not give you the opportunity to show them. Be sure to avoid nicknames with obvious marketing nature to avoid demotion. 2. The published notes should be published in a unified way with the theme of beauty, and travelers will publish travel-related notes. Many people like to follow the trend when making little red books, and send whatever is popular. In fact, this is a big taboo. The same theme style is more conducive to reflect your professionalism, let the system know your content theme and professionalism, and the system will give priority to your professional notes when recommending content to users. 3. The higher the user level of Xiaohongshu, the higher the weight. The user level of Xiaohongshu is divided into diaper potato, bottle potato, sleepy potato, bubble potato, sweet potato, pony potato, culture potato, copper crown potato, silver crown potato and golden crown potato 10. The higher the level, the higher the weight. After opening an account, you must unlock the user level before upgrading the account level. 4. Interactive data should be reasonable interaction, which is an essential core factor of any social media. To improve the weight of the little red book, we must optimize the interactive data. Interaction includes like, comment, collection and attention. Some people will choose to brush some data for their accounts. In principle, there is not much problem, but it is worth noting that it should be controlled within a reasonable range. For example, the proportion of likes and shows is generally between 0.5% and 2%, which is more reasonable. If a note only shows 100, but there are 20 likes, it is obviously unreasonable. Third, how to create the explosive text 1, the appropriate title of the title party notes should be attractive, and the title party should be done properly, so that users have the desire to click in and watch. Rhetorical questions, interrogative questions, and titles that can arouse users' curiosity can be used. But be careful not to title the party for the sake of it. If your content is far from the title, others will not stay if they click in. Therefore, I said to be a suitable title party. If the title is exaggerated, the system will directly review it. However, we must grasp the scale. 2, the label is very important! Labels are very important! Labels are very important! Little Red Book can add up to 9 pictures to each note, and 10 labels can be added to the note pictures at most. Tags can be directly used as keywords to participate in the ranking, which is also in line with the user's identity attributes. Therefore, making good use of these 10 tags when publishing notes will bring many benefits to notes. This is very important, everyone must remember! 3. Choosing the right topic is more conducive to exposure. After each note is published, you can choose the corresponding theme. Each topic will have a corresponding index, and topics can also participate in keyword ranking. Therefore, when choosing multiple-choice questions, you must choose topics related to your own content and with high index. Choosing the wrong topic may also lead to your article being systematically reviewed. 4, the picture should be clear, and the standard size picture must be clear. The size ratio of the full-screen display of the little red book picture is 3:4, so the size of 3:4 is the best. I usually use the size of 1440* 1920. As long as you know something about PS, it is not difficult to make a high-definition picture. 5. The contents of the notes should be controversial and can lead to discussion. Users don't like boring notes. When we publish our notes, we should publish some articles that can arouse discussion. Some controversial articles are most likely to cause discussion among users. My previously published notes will be refuted by some people in the comments, which will promote the interaction of notes. But remember one thing, don't scold users in the comments, for one thing, it may damage your image, and for another, it may be reported. Fourth, the transformation mode, whether it is to make explosions or powder, the ultimate goal is transformation, and the operation without transformation is to play hooligans. So how did we transform when we were doing the operation of Little Red Book? Here I'll teach you a few tips and some noteworthy problems. 1, signed with qq mailbox. I don't know if it's a loophole or an official intention. After a long period of actual measurement, the signature with qq mailbox in Xiaohong's book will not be downgraded and sealed for the time being. After many revisions, Xiaohongshu only shows the signature contents of the first two lines, and you can introduce your business in the signature and bring a qq mailbox. The mailbox is bound to WeChat, and the target customers will understand. You can find your WeChat directly with qq mailbox. This method is feasible at present, but it is unknown in the future. 2. There is also a way to guide transactions through comments, that is, to guide customers to conduct transactions in the content of comments. A clever way is to comment "Where did you buy it? Can I contact you? " Help me, too. Can bloggers be private? " Wait a minute. However, it should be noted that don't leave contact information in the comment area, which may cause the whole comment to be blocked by the system. When a private message is imported into WeChat, you can send him a picture of your contact information and ask him to add WeChat. Sending letters or numbers directly will be blocked by the system and may not be visible to users. But this method is not safe, because if someone wants to fuck you, they will report you with your private letter, ranging from 48 hours of silence to titles. Therefore, it is safer to choose the first and second methods. V. Multi-number operation strategy The above are all single-number operation methods. This part is to tell you about the ideas and methods of multi-number operation. The advantage of multi-number operation is that it can create a flow matrix, and the effect of batch operation is series amplification, but the disadvantage is that the cost is relatively high. 1, one card for each machine. For the account of Xiaohongshu, you need to register your mobile phone number and log in with independent devices (I currently operate more than 50 accounts, and one account logs in to the app by mobile phone). Every account uses traffic, so you can't * * * enjoy a network prevention system to restrict traffic. If you log in with the same network, one account will be restricted, and other accounts will also be restricted. Therefore, the operating cost of multi-number is very high, and dozens of cards and mobile phones are money! Conditional friends can consider, if not, you can make 2-3 numbers and gradually enlarge them. 2. Nicknames and signatures are not duplicated. The nickname of each account is not repeated, and the signature cannot be repeated. If the signatures are not repeated, it means they are not exactly the same. You can change some contents and leave a unified mailbox. 3, the content is not repeated, batch processing pseudo original If everything in front is ready, then the most important part is the content, which is also the biggest headache for everyone. I'm here to teach you a way to deal with it, so I won't talk about how to find the relevant content. Everyone understands this. Just copy other people's content into your notes? Don't! Direct plagiarism is not easy to be recommended by the system (although the anti-plagiarism function of Xiaohongshu is not very powerful, it still has a certain algorithm), and secondly, it is easy to infringe, and it is okay if it is not true. If it is true, it will be troublesome to sue you directly for infringement. So what is better to do? It's very simple, just process the text content into the picture content. Make a new picture in your way, then publish it, and then use the refined text in the text. Everyone's style is different, so I won't go into details here. I believe everyone can understand. I would like to mention here that if you have qualified friends, you can raise several copywriters to create all the original works. Of course, the cost is still high, but it is a long-term solution. The ideas and methods about the operation of Xiaohongshu are shared with you. If you have different ideas and opinions, please point them out and communicate!