The reason why Kobe and Nike's endorsement fees are not as high as Durant's is that the influence of NBA is growing and the economic level is getting higher and higher. There is some inflation in it. With the increasing influence of NBA and the continuous development of economy and society, the salaries of these players are getting higher and higher. Durant's endorsement fee is higher than Kobe's. Durant is now called the second person in NBA, and may become a person who surpasses James. He is also a superstar of this era. Although his influence is not as good as Kobe's, you can't deny his historical position in the league.

Nike signed a contract with Kobe Bryant in 2007. Kobe's annual endorsement fee is about 65,438+0.5 million. Durant's contract with Nike is $300 million for ten years, and Durant's endorsement fee is twice that of Kobe.

But their endorsement fees are not as high as LeBron James'. Lebron james didn't become a chosen son. He made very eye-catching data in the university. He only lost six games in the whole college. At that time, Nike had planned to sign a contract with him. At that time, Reebok was the most competitive company with Nike. They all want to sign lebron james. They are all aware of lebron james's influence and potential in the future, and they believe that he will definitely become an NBA superstar.

In the end, Nike signed LeBron, and James also paid a lot of capital to sign James, which cost 88 million dollars for three years. This is only the first advertising contract that he has just entered the NBA. Later, lebron james's advertising endorsement fee was ridiculously high, second only to Michael Jordan, the god of basketball. The star effect is very important to a company. In recent years, superstars have basically signed contracts with Nike.