Compared with the huge customer base, Netease is more inclined to pay attention to the construction of social metauniverse in a small scale, such as music, virtual idols, etc., and the "fantasy world" built by a series of works derived from game IP.
From a technical point of view, Netease is also more inclined to user experience, rather than the construction of basic fields. However, the same thing is that both Bili Bili and Netease are ahead in the meta-universe.
Netease's advantage lies in content creation and mature secondary IP layout. Netease has had many successful IP incubation experiences in the beloved secondary field, such as "Yin World" derived from the mobile game "Yin" and Netease's virtual idol plan.
Growing up in the Internet age, Didi has the advantage of a huge secondary audience. As the leading enterprises in the field of secondary elements, whether Didi and Netease can seize the opportunity with the secondary IP hatched in the past depends on their layout and development in this respect.
Li Li Li patent application
According to the data of Wisdom Bud, the earliest patent application of Bi Li Bi Li Technology Co., Ltd. was 20 17, and more than 70% of the patents were invention patents. The technical quality, research and development scale and stability in the evaluation of scientific and technological level far exceed the industry average.
Technologies such as VR and AR are considered to be the key to the metauniverse. According to Qixinbao's data, on122 this year, 10, Bi Li Bi Li Technology Co., Ltd., an affiliated company of Bili Bili, disclosed the patent of "ar barrage display method and device". At present, the company has * * * more than ten related patent applications in the fields of AR and VR. From the trend point of view, it has been submitted from 20 18.
Netease patent application
In contrast, Netease's patent applications in the related fields of the meta-universe exceed 1 10, of which more than 95% are invention patents. In addition, Netease has applied to register trademarks such as Fuxiyuan Universe, Leihuo Yuan Yuzhou and Yaotai Yuan Universe, and the status of the trademarks is currently awaiting substantive examination. At the same time, Netease also began to recruit positions such as the builder of virtual scenes and the kneader of virtual characters.
Netease does not intend to master the upstream and technical foundation of the entire hyperuniverse industry, but strives to complete the full link exploration of the hyperuniverse from front-end research and development to terminal business scenario application. Therefore, it can be seen from Netease's related patent types that they mainly focus on virtual reality, augmented reality, virtual characters, game scenes, human-computer interaction and other related technical fields.