Li Ning is a sports brand in China, founded by Li Ning in 1990, which mainly includes sports and leisure footwear, clothing, equipment and accessories. Mainly adopting outsourcing production and franchising mode, we have established a huge supply chain management system and distribution and retail network in China, and continued to develop business in Southeast Asia, India, Central Asia, the United States and Europe.
1May, 990, Li Ning Company started in Sanshui, Guangdong Province, and engaged in the production and operation of Li Ning brand sportswear. 1In August, 1990, Li Ning sportswear was selected as the designated clothing for the torch relay of the 1 1 Asian Games, the designated clothing for the China national team to participate in the Asian Games, and the designated clothing for Chinese and foreign journalists. The brand of Li Ning was spread all over the country with the torch of the Asian Games.
design concept
The new LOGO is a modern interpretation of the classic LOGO, connecting the past and the future. Changing the LOGO is only the easiest to see, and the overall positioning of the brand behind it is clear, which ultimately conveys all the changes of the company. The classic symbol of Li Ning, the meaning of the overall design of Li Ning brand trademark.
The main color is red, which is formed by the deformation of the initial letters l and n of Chinese pinyin LI and NING. Vivid image, exquisite and beautiful, full of dynamic and modern significance, fully embodies the vitality and enterprising spirit of sports brands. The symbolic meaning of Li Ning brand trademark-flying red flag-burning youth torch-warm rhythm and melody-vitality.
Reference to the above content: Baidu Encyclopedia-Li Ning