Vans is an original extreme sports brand founded by Paul Van Doren on March 1966. Headquartered in Costa Mesa, California, USA, the company started with extreme sports, including skateboarding, surfing, BMX and snowboarding. Vans officially entered China in 2008, and the headquarters of China Company was established in Shanghai. 1966, Vans produced the first pair of genuine navy blue shoes.

Surfing became popular in California in the early 1960s. Surfers decided to transfer surfing to land, so they started skateboarding. The skaters found that the Waffle outsole produced by Vans can fit the skateboard well. We saw many skaters choose the brand Vans, from which we found the space of skateboarding market. After 1966, Vans became a shoe enterprise with original extreme sports. By the early 1970s, we could see surfers and skaters wearing Vans shoes in every corner of Southern California.

Vance's tracer elements:

1, Waffle outsole: It is named after the nine straight lines and diamond patterns of the sole resemble Waffle. At the end of 1960, soles were quickly favored by surfers and skateboarders for their excellent grip and wear resistance. Especially when doing skillful movements, the fit with the skateboard surface is perfect. Since then, skaters have been wearing Vans shoes, and Vans has become a symbol of young culture in Southern California and around the world.

2. Side stripes: Vanslog is the side stripes located on both sides of the shoes. This extremely eye-catching side stripe was drawn by brand founder Paul Van Doren, and now it has become the symbol of Vans shoes. Side stripes first appeared in 1977 old? Skool's shoes at that time were white leather side stripes, which was Vans' first pair of shoes made of leather.

3. Black-and-white chessboard: The black-and-white chessboard pattern is inspired by the monthly design competition for children in Southern California. At that time, all branches in the United States allowed children to develop their creativity, and winners could also visit factories and Disneyland for free every month. The pattern of black and white checkerboard only appeared on the edge design of shoes at the earliest, and it was only used on the upper of slipper 198 1 year. Sliding of black and white chessboard? On is really popular in half the sky, thanks to the movie Open American University released by 1982.

The above contents refer to Baidu Encyclopedia -Vance.