Why is C Ronaldo's sneaker endorsement contract twice as big as Messi's? Don't believe it, Messi and Cristiano Ronaldo, the two brightest stars in football at the moment. Cristiano Ronaldo, 34, still gains various records in international competitions and leagues, while Messi, 32, is no less. Since they became famous, the comparison and contrast between them has become a favorite hot topic among fans. As the two most popular superstars in today's football, Messi and Cristiano Ronaldo also chose different camps in terms of sponsors. 2065 438+09c Ronaldo and Nike completed the renewal of the sneaker endorsement contract. It is reported that Cristiano Ronaldo and Nike signed an endorsement contract of 10, and Cristiano Ronaldo can get an endorsement fee of1650,000 euros every year, and he can get an additional bonus of 4 million when he wins the Golden Globe Award. Messi's annual sneaker contract is only 8.5 million euros, which directly reflects the gap between the two top stars' ability to absorb gold. As major brands, they pay more attention to the influence of stars, not just on the football field. Messi's low-key and introverted personality makes him not have too many topics on the court, while Cristiano Ronaldo is completely different. Judging from his personal performance on the court and his life off the court, Cristiano Ronaldo is always the focus of media attention, which also keeps him in a high fever. In the era when traffic is king, Cristiano Ronaldo is the spokesperson needed by major brands. The same is true of Cristiano Ronaldo and Messi. As a top athlete with both skill and value, C Ronaldo not only won numerous honors, but also attracted many fans with his sculptural figure. This is what sponsors like. They need very active athletes to support this brand. Besides, Messi got married early and was honest. Don't listen to things outside the window, just want to play football? There is almost no scandal, and his personality is relatively mild. Naturally, he is not as active as C Ronaldo, which indirectly leads to his commercial value being inferior to C Ronaldo! In the new season, Cristiano Ronaldo's personal performance has obviously declined, while Messi still maintains his own state. I believe Messi will continue to narrow the gap with Ronaldo in the future!