Why do some TikTok accounts have so many followers?

Why do some Douyin accounts rapidly increase their fan base after only a few days of operation?

Why do some Douyin accounts continue to have a large number of followers?

Why is your content very good but your fan base is growing slowly?

Let’s learn together with these questions

The name of Douyin is a person’s first brand, a person’s positioning, and represents his or her own energy field, such as mentioning Steve Jobs , people think of Apple, Jack Ma, Alibaba, Lei Jun, and Xiaomi.

Even the smallest individual has its own brand. From ordinary tangible and intangible products to well-known celebrity Internet celebrity IPs, they all have their own brands. The brand most includes name, numbers, music, graphics, etc. The most basic brand content is the name.

So how important it is to choose a good name. A good Douyin name can quickly attract others to pay attention to you and let your Douyin bring its own traffic.

So how to create your own positioning and brand name? The specific steps are as follows:

1. Three ideas for naming Douyin

1. Simple and easy to remember

A simple name is very easy for people to remember, such as Apple, Toutiao, and Xiaomi that we are familiar with. When you see them, you will know what they do.

2. Easy to understand. You can tell what you do at a glance and it is especially easy to remember.

For example, when I think of Xiaomi, I think of Lei Jun, and when I think of Alibaba, I think of Jack Ma.

3. For easy communication, the name must be distinctive.

From the perspective of Sun Tzu's Art of War, a good name has self-propagating potential. A good name can be spread easily and even be actively shared and recommended by users. A bad name not only makes it difficult for users to recognize and remember, but also requires companies or people to continue marketing and promotion, spending a lot of manpower and money. Time and materials may also be of little use.

2. Several categories of naming:

1. Training, learning and growth type

Douyin has always been mainly about entertainment content, but with the With the development of demand, more and more knowledge and training videos are becoming more and more popular. This is a trend. How to name the growth type? For example, dance training, calligraphy training, etc., you can make a little progress every day. These are all related to a skill or learning and growth, and it is very easy to attract the attention of people who are eager to learn and improve.

2. Commercial transaction type

In addition to building personal brands, most of Douyin is for later sales or advertising live broadcasts, so it is very important to attract these specific groups of people. important. For example, dance training, calligraphy training, and life aestheticians will clearly tell you which fields and content categories the account focuses on.

3. Occupation-related name type

The occupation name is your occupation. Personify the occupation name to make users feel that you are a real person. For example, dreaming about a dancing goddess, a martial arts expert, or a food fairy sounds very kind.

4. Leader, leader type

A leader, a person who speaks more authoritatively in his profession. For example, **talks about community, **talks about finance and business, etc. This can show the professionalism of this account in this field, and coupled with the output of professional value, it can enhance the power of your account.

5. Select the result type

It is called **election and **general election. For example, Doubi Selection, Asset-light Entrepreneurship Guide, etc.

6. Time is the sign type

For example, today's headlines, ten o'clock reading, night listening, etc., the time is very clear, so Users can choose according to their own needs.

7. Call-to-action type

For example: do exercises before going to bed, and search for 100 pounds at the same time, which can attract users in the corresponding field. If the content is great and can make people If they take action, the user's dependence on the account will be very strong.

8. Place name type

The place name method is to use relatively well-known place names as names, such as Xiaoshenyang, Luzhou Laojiao, etc.

9. Overlapping character type

The overlapping character method is to use repeated characters as names. The more famous ones include Alibaba, Pinduoduo, Fangduoduo, Lalalao, BBK, and Baobao. Tree etc.

10. Numeric type

The numerical method uses numbers as names. The more well-known ones are 58, 3721, 1688, 51, 56, 8848, etc.

11. Animal type

The animal method is to use the names of animals to name them. The more famous ones include Tmall, Sogou, Tuniu, Zhubajie, Three Squirrels, and Ant Financial. , Penguin Number, Bear Paw Number, etc.

12. Interesting type

The interesting method is to use words as names that interest everyone and can arouse topics. The more well-known ones include Li Jingshou, Wang Nima, Zhang Sanfeng, etc.

The fate of a good name and an ordinary name are completely different. In today's fierce competition and rapid development, personal brand naming is also a key part of the competition. If the name is not obtained well, it will lead to subsequent Product development and packaging promotion have left big pits and hidden dangers. On the contrary, a good name can bring its own energy and traffic, which can greatly improve the efficiency and effectiveness of marketing promotion!

In short, choosing a name that is high-energy and related to yourself will give you a steady stream of fans. Have you learned everything today? If you have any questions, just message me privately.