How to make supermarket promotional posters

6.18 is coming soon. Whether it is a shopping mall or an online store, some promotional labels will be designed to attract attention. The labels not only indicate the product The name, specification, model, original price, etc. are also marked with event prices to promote consumption. So, how to make this promotional label in barcode printing software? Next, let’s take a look at the specific steps:

1. Set the label background color

In the barcode printing software, click the "Document Settings" button in the toolbar above the software. The Document Settings dialog box pops up. In Document Settings - Canvas, set the background color and check Print Background, then click OK.

2. Set the promotion label header part

1). Click the "Draw Rounded Rectangle" button on the left side of the software, draw a rectangular box on the canvas, double-click the rectangular box, In Graphic Properties-Basic, set the fill type to "Solid", the background color to "Red", the line thickness to 0, and click OK.

2). Click the "Insert Bitmap Picture" button on the left side of the software, draw the bitmap object on the canvas, double-click the bitmap, and click the "+" button in Graphic Properties-Data Source. Select "Manual Input" as the data object type, click "Browse" in the lower left corner, select the picture to be inserted - open for editing - OK.

3). Click the "Solid A" button on the left side of the software, draw an ordinary text object on the canvas, double-click the ordinary text, and in the graphics properties-data source, click the "Modify" button to delete the default Data, in the status box below, manually enter the information to be added, and click Add.

In the text, set the color to white and click OK.

4). Click the "Solid A" button on the left to draw ordinary text on the canvas. Double-click the ordinary text. In Graphic Properties - Data Source, click the "Modify" button to delete the default data. Manually enter the information to be added in the status box below and click Edit.

In Basic, set the fill type to "Solid" and the background color to white. Set the alignment under the "Text" window (such as: left-aligned, right-aligned, center-aligned, aligned at both ends, etc.). Here, center alignment is used as an example.

3. Set the main content of the promotional product label

First refer to step 2-1), draw a rectangular box, and set the fill type to solid and background in "Graphic Properties-Data Source" The color is white, the line thickness is 0 and the rounded corners are 2, as shown in the figure:

Secondly, use an ordinary text object in the white rectangular box to add product attribute content: product name, model, specification, original price, activity price. The method of drawing ordinary text is as shown in 2-3), which will not be described in detail here.

To draw a line, click the "Line Segment" button on the left side of the software, hold down the shift key to draw a line on the canvas, as shown in the figure:

4. Set the activity price fill

Click the "Draw" button in the toolbar above the software, select "Vector Text" in the drawing drop-down list, draw vector text in the rectangular box, double-click the vector text, and select "Graphic Properties - Text" In the window, set the font type to Haettenschweiler and the font size to 26. Then in "Data Source", click "Modify" to delete the default data. In the status box below, manually enter the information to be added and click Edit.

In Basic, set the fill background color to white, the thickness to 0.2, and click OK.

After setting up, you can click the "Print Preview" button in the toolbar above the software to see the preview effect. If there is no problem with the preview, you can connect to the printer for printing. How to design a promotional poster?

Determine the theme

Before designing a promotional poster, you must first determine the theme and determine the text information and content to be promoted. The promotional theme must be highlighted, and it is ideal to place the promotional information in the middle row of the entire picture. The font should be large enough, and some layer effects should be added to the promotional text, so that the visual effect will be better.

The font of auxiliary information should be small

For example: some remarks on platform activities, what are the restrictions and precautions, auxiliary information, it is appropriate to use 12-point font, placed at the bottom of the poster: It is more appropriate, and the auxiliary information does not need to be too prominent.

The promotion time should be highlighted

If it is a flash sale or the like, the time must also be highlighted, or use Gif for animation effects to make the time jump and create a sense of urgency. , making it easier for customers to place orders. Promotion time should also be better placed near the promotion theme.

Subtitle until you click on it

Promotional activities must have a legitimate reason for promotion, so that they can be famous. This is the promotion subtitle, and it does not need to be too prominent in promotional posters. Click here, after all, this is just a gimmick. Our promotional posters should highlight the promotion theme and discount information, and the promotion subtitle can be placed near the promotion theme.

People are more attractive than products

People’s eyesight scanning habit is from left to right and from top to bottom. In a promotional poster, placing a character in an appropriate position is more likely to attract attention than placing products. However, you need to remember that you cannot let the character image steal the spotlight. You must understand that what you want to highlight is the promotional information.

If it is a product on sale, you can try to use pictures of people + products, the effect will be better. How to make a poster?

Step 1: Open the PS software, "File--New" and create a white background file of appropriate size, color mode is cmyk, resolution 300dpi;

Step 2: Open the "Brush Tool" , find the installed inkjet brush, create a new layer, set the foreground color, and click to draw the inkjet effect background;

Step 3: Open the poster theme image, drag it in, and adjust the size and position with ctrl+t ;

Step 4: ctrl+click the inkjet material layer to load the selection, select the theme image layer, and create a new "Layer Mask";

Step 5: Use the "Text Tool" "Put on the poster theme and slogan, add text effects, etc.;

Step 6: "File--Save as..." jpg format picture, print, and complete.

Extended information:

1. Title: The title should focus on the content so that people will be attracted at first sight.

Be eye-catching, distinct, novel and concise. The font must be large, preferably occupying half of the poster paper, and the brighter the color, the better.

2. Text: State the nature of the activity, introduction, product sales, etc. Prices and promotions must be clearly stated.

If it is a performance poster, the actors, type of play, repertoire, etc. must be clearly stated.

3. Time: location, fare. The time and place of the event must be clear.

4. Ending: Start a new line and write the signature. Below the name, write the year, month and day.

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