Converse is a world-class sports brand. In 1908, Marquis Mills Converse founded a manufacturer specializing in the production of sports shoes in Massachusetts, USA, and named it after its own surname Converse. You may not know that the world’s earliest pair of basketball shoes was produced by Converse in 1917. After more than a hundred years of development, Converse products have spread all over the world. Its classic canvas shoes are widely popular for their lightness, durability and high cost performance.
Converse belongs to the older generation in the fashion world, so among the "younger generation", which brand can carry the banner and continue the glory of American sports personality style? Then we have to mention SUPRA, which has become popular in the fashion industry in recent years. The SUPRA brand was founded in Los Angeles in 2006 by legendary skateboarder Chad Muska. The biggest feature of SUPRA is that it is based on skateboard culture and perfectly integrates relaxed and casual street genes with fashionable and luxurious trends. As the brand continues to grow and develop, SUPRA has successfully made its mark with luxurious materials and exaggerated styling designs, becoming the favorite of celebrities such as Justin Bieber, Slash, JAY-Z, Lil Wayne, Lindsay Lohan, Heidi Klum, and Mr. Diddy. one. In addition to the characteristics of the brand itself, the SUPRA brand also invites many well-known musicians to carry out joint designs, further increasing its status in the fashion circle.
Take the SUPRA brand's classic sneaker VAIDER, for example. Since its birth in 2006, it has retained the high-top shoe shape and vulcanized outsole favored by skateboarders. It has perfect wrapping and a specialized anti-shock system. Better protection of the wearer's feet, these advantages make it one of the brand's best-selling items. While retaining product genes, SUPRA keeps pace with the times and constantly improves its comfort and fashion. The use of multiple colors and rich material effects allow VAIDER to always maintain its status as the "big brother" in the sneaker industry. .
In 2021, SUPRA was acquired by the global fashion group F&F. In the following two years, the categories continued to expand, adding sweatshirts, jackets, and cotton-feather clothing categories. Today's SUPRA can be said to be a full-category high-end street lifestyle brand. SUPRA also actively embraces digital creativity, such as launching a BAYC co-branded collaboration series with Metaverse's popular IP "Boring Ape". It also provides young and fashionable Generation Z consumers with a fresher exclusive shopping experience through limited edition products and NFT digital collections, fully tapping into Young people are passionate about pursuing fashion and individuality.
The emergence of the SUPRA brand has given fashion stars another new option to look cool and cool in addition to classic brands like Converse. I hope SUPRA can open a store in China as soon as possible and bring us its brand. Personalized products.