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How to write a store introduction to attract more consumers?

How to write a store introduction is very important. Many consumers usually read a store introduction to quickly understand the store's main products. Let’s take a look at the relevant information on how to write a store introduction.

How to write a store introduction?

1. How to write a store introduction?

The store introduction is the facade of the store. A good store introduction can attract more customers for us. However, there are many new stores. How to write a store introduction? I know nothing about this knowledge, so today we will introduce how to write a store introduction and the skills of writing a store introduction.

Speaking of store introduction, do you know where the display is? On mobile Taobao, they are generally displayed on Weitao, which we commonly use. But on computers, store introductions are usually displayed in the background. In addition, the content of the store introduction can generally be divided into the following categories. The first is to introduce the source of the store; the second is to introduce the advantages of the store. The third is to write down the characteristics of the store in the store introduction. The store profile also includes three aspects: store owner signature, store updates, and main products. So where is the store introduction written? Here are the steps for writing a store description and store introduction.

First we log in to our Taobao account, click Seller Center, and click Store Settings.

Then, in the store settings, select the basic settings of the store. After entering the page, click on the store introduction and store introduction to edit.

2. Tips for writing store introductions and store introductions.

Store introduction:

First of all, store introductions can generally be divided into four types, one is the simple basis, one is the traditional model, one is the preferential and promotional model, and the last one is the The first is the sensational type. The above four are the store introductions we often see. So let us tell you how to write this kind of store introduction.

1. The first type is the basic and simple type with no skills. It’s just a very simple basis, telling the store some basic characteristics of the store, such as the store’s recent opening, 10 festivals a year, honest management, and dedicated service to all buyers. Please introduce this type of shop owner to online stores, which are suitable for newly opened online stores, or stores that are not very good at writing about technology.

2. The second type is the traditional template, just like everyone introducing themselves, when will the store start operating, what is the main content of the business, integrity management, quality assurance, this is the traditional template. For some big brand stores, it is best to use this kind of introduction to show everyone their brand advantages.

How to write a store introduction?

3. The third type is promotion and discount type, suitable for any online store. For example, stores will clear out items in different seasons and deal with them at a loss. This form of promotion can attract a large number of customers. Our experiments have proved that the form of pictures can attract customers more than the form of text.

4. The fourth type is emotional, just like the kind of literature and art we often see online, expressing one's own feelings, expressing gratitude to customers, and impressing customers with emotions. This style is especially suitable for old customers. If your store doesn’t have a good introduction yet, try this.

Store Introduction:

As mentioned above, there are three parts in the store introduction.

The first is the shop owner’s signature, which needs to be designed according to your customer base. If it is fashionable, it can be designed to suit urban white-collar workers. If it is suitable for middle-aged people, the design should be the same as that of middle-aged people. This is a little trick in our store profile design.

The second is the dynamics of the store. The dynamics of the store are generally that we hold whatever activities we currently have, and generally fill in whatever products are on sale.

Finally, there's the main treasure. These babies need to extract keywords based on the overall style of your store. For example, if your main business is tea, which is a specialty of Xinyang, Henan, then your main business style can be written as green tea, Maojian tea, etc.

I believe everyone has a certain understanding of how to write a store introduction. Store introduction allows consumers to get to know you as soon as possible and help your products sell better.